{"id":18905,"date":"2022-11-01T09:34:40","date_gmt":"2022-11-01T00:34:40","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=18905"},"modified":"2024-03-15T17:27:26","modified_gmt":"2024-03-15T08:27:26","slug":"post-18905","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-18905\/","title":{"rendered":"Amazon DSP\u306e\u5e83\u544a\u306e\u7279\u5fb4\u30fb\u4ed5\u7d44\u307f\uff5e\u914d\u4fe1\u65b9\u6cd5\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>Amazon\u5e83\u544a\u3068\u3044\u3048\u3070\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u300d\u304c\u601d\u3044\u6d6e\u304b\u3076\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u6628\u4eca\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308bAmazon\u5e83\u544a\u306b\u300cAmazon DSP\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Amazon DSP\u306f\u3001Amazon\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068\u4e26\u3093\u3067\u300cAmazon\u5916\u306e\u6f5c\u5728\u5c64\u3092Amazon\u5185\u306b\u96c6\u5ba2\uff08\u9001\u5ba2\uff09\u3067\u304d\u308bAmazon\u5e83\u544a\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u4e2d\u9577\u671f\u7684\u306b\u58f2\u4e0a\u3092\u78ba\u4fdd\u3057\u305f\u3044\u5e83\u544a\u4e3b\u306b\u4eba\u6c17\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u305d\u3093\u306aAmazon\u5e83\u544a\u3067\u5f90\u3005\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u300cAmazon DSP\u300d\u306e\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\u3001\u904b\u7528\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__1\">\u305d\u3082\u305d\u3082DSP\u5e83\u544a\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"463\" class=\"aligncenter size-full wp-image-20460\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/d48a0f6de6bbbe2390e08e16b18cc35e.webp\" alt=\"\" \/><br \/>\n\u305d\u3082\u305d\u3082DSP\u5e83\u544a\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u5e83\u544a\u4e3b\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3001SSP\uff08Supply-Side Platform\uff09\u3068\u547c\u3070\u308c\u308b\u5e83\u544a\u67a0\u3092\u6301\u3064Web\u30b5\u30a4\u30c8\u304c\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u914d\u4fe1\u3067\u304d\u308b\u5e83\u544a\u3067\u3059\u3002<\/p>\n<p>SSP\u306fWeb\u30b5\u30a4\u30c8\u4e0a\u306bDSP\u5e83\u544a\u67a0\u3092\u4fdd\u6709\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u969b\u3001\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001DSP\u5e83\u544a\u914d\u4fe1\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>DSP\u5e83\u544a\u914d\u4fe1\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u767b\u9332\u3055\u308c\u3066\u3044\u308bDSP\u5e83\u544a\u306e\u4e2d\u304b\u3089\u3001SSP\u5074\u304b\u3089\u63d0\u4f9b\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u306b\u30de\u30c3\u30c1\u3059\u308b\u5e83\u544a\u3092\u9078\u5b9a\u3057\u3001SSP\u304c\u63d0\u4f9b\u3059\u308bDSP\u5e83\u544a\u67a0\u306b\u5165\u672d\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066SSP\u5074\u306f\u8907\u6570\u306e\u5165\u672d\u306e\u4e2d\u304b\u3089\u3001\u6700\u3082\u9ad8\u984d\u306e\u5165\u672d\u304c\u3042\u3063\u305f\u5e83\u544a\uff08\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u52d5\u753b\u5e83\u544a\uff09\u3092DSP\u5e83\u544a\u67a0\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u5e83\u544a\u53ce\u76ca\u3092\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001DSP\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308aDSP\u5e83\u544a\u306f\u3001\u300c\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u9700\u8981\u5074\uff08\u5e83\u544a\u4e3b\uff09\u300d\u3068\u300cDSP\u5e83\u544a\u67a0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u7684\u306b\u5e83\u544a\u53ce\u76ca\u3092\u5f97\u305f\u3044\u4f9b\u7d66\u5074\uff08Web\u30b5\u30a4\u30c8\uff09\u300d\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u5229\u7528\u4fa1\u5024\u306e\u9ad8\u3044\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u306e\u3067\u3059\u3002<\/p>\n<h2 id=\"outline__2\">Amazon DSP\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-full wp-image-20461\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/f07fb2c882272722052e4723d10be1e6.webp\" alt=\"\" \/><br \/>\nAmazon DSP\u3068\u306f\u300cAmazon\u304c\u63d0\u4f9b\u3059\u308bDSP\uff08Demand-Side Platform\uff09\u5e83\u544a\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066Amazon DSP\u306fAmazon\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u304c\u3001\u3088\u304f\u77e5\u3089\u308c\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u304c\u5e83\u544a\u304c\u300cAmazon\u5185\u300d\u3060\u3051\u3067\u306a\u304f\u300cAmazon\u5916\u300d\u306b\u3082\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>Amazon DSP\u3092\u6d3b\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u5e83\u544a\u304c\u300cAmazon\u300d\u306e\u5916\u306b\u9732\u51fa\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001Web\u4e0a\u3092\u56de\u904a\u3059\u308b\u69d8\u3005\u306a\u72b6\u6cc1\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306f\u3001Amazon\u5185\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u3067\u3082\u300c\u8cfc\u8cb7\u306b\u76f4\u7d50\u3059\u308b\u5c64\u300d\u3078\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067Amazon DSP\u306f\u3001Amazon\u5916\u306eDSP\u5e83\u544a\u67a0\u3092\u6301\u3064Web\u30b5\u30a4\u30c8\uff08SSP\u5074\uff09\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u4e2d\u3067\u3082\u300c\u8208\u5473\u95a2\u5fc3\u30fb\u6bd4\u8f03\u691c\u8a0e\u306e\u5c64\u300d\u3078\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u5e83\u544a\u4e3b\u306fAmazon DSP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u300c\u73fe\u6bb5\u968e\u3067\u306f\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u306b\u306f\u81f3\u3089\u306a\u3044\u3082\u306e\u306e\u3001\u5c06\u6765\u7684\u306b\u81ea\u793e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6f5c\u5728\u5c64\u300d\u306b\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u3001\u4e2d\u9577\u671f\u7684\u306b\u300c\u8cfc\u8cb7\u306b\u76f4\u7d50\u3059\u308b\u5c64\u300d\u3092\u5897\u3084\u3057\u3066\u3044\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Amazon DSP\u306e\u5927\u304d\u306a\u7279\u5fb4\u306f\u300cAmazon\u306e\u5916\u306b\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u3053\u3068\u300d\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082\u6ce8\u76ee\u3057\u305f\u3044\u7279\u5fb4\u304c\u3042\u308b\u305f\u3081\u4e0b\u8a18\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__2_1\">Amazon DSP\u306e\u7279\u5fb4<\/h3>\n<p>Amazon DSP\u306f\u3001Amazon\u306e\u5916\u306b\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001Amazon\u5e83\u544a\u306e\u4e2d\u3067\u300c\u5916\u90e8\u304b\u3089\u96c6\u5ba2\u3067\u304d\u308b\u5e83\u544a\u300d\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066Amazon DSP\u306e\u7279\u7b46\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u4e0b\u8a18\u306e3\u3064\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"markerYellow\"><strong>1.Amazon\u306e\u81a8\u5927\u306a\u95b2\u89a7\u30fb\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd<br \/>\n2.Amazon\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\u3082\u914d\u4fe1\u53ef\u80fd<br \/>\n3.\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u6a5f\u80fd\u304c\u3042\u308b<\/strong><\/span><\/p>\n<p>\u3053\u306e\u4e2d\u3067\u3082\u7279\u306b\u6ce8\u76ee\u3055\u308c\u308b\u306e\u304c\u300c2\uff0eAmazon\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\u3082\u914d\u4fe1\u53ef\u80fd\u300d\u3068\u3044\u3046\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>Amazon DSP\u3092\u5229\u7528\u3055\u308c\u308b\u5e83\u544a\u4e3b\u306e\u4e2d\u306b\u306f\u300cAmazon\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\uff08\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09\u300d\u3068\u300cAmazon\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\uff08\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09\u300d\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u4e0b\u8a18\u3067\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u4e3b\u3092\u60f3\u5b9a\u3057\u305f\u6d3b\u7528\u30cb\u30fc\u30ba\u3068\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4 id=\"outline__2_1_1\">Amazon\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\uff08\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09<\/h4>\n<p>Amazon\u5185\u3067\u81ea\u793e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\uff08\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u969b\u306bAmazon DSP\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n<div class=\"pointBox\" style=\"font-weight: bold;\">\n<ul>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u4ee5\u5916\u306e\u67a0\u3067\u3082\u8a8d\u77e5\u62e1\u5927\u3092\u3057\u3066\u3044\u304d\u305f\u3044\uff08Amazon\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306a\u3069\uff09<\/li>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3067\u306f\u914d\u4fe1\u3067\u304d\u306a\u3044\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u914d\u4fe1\u3057\u305f\u3044\uff08\u5e74\u9f62\u6027\u5225\u306a\u3069\uff09<\/li>\n<li>Amazon\u5916\u304b\u3089Amazon\u3078\u96c6\u5ba2\u3057\u305f\u3044<\/li>\n<li>\u65b0\u5546\u54c1\u3084\u6ce8\u529b\u5546\u54c1\u3092\u4e00\u6c17\u306b\u8a8d\u77e5\u62e1\u5927\u3057\u3066\u58f2\u4e0a\u62e1\u5927\u3092\u3057\u3066\u3044\u304d\u305f\u3044<\/li>\n<\/ul>\n<\/div>\n<p><strong>\u3010\u6d3b\u7528\u4f8b\u3011<\/strong><br \/>\n\u4ee5\u524dAmazon\u3067\u81ea\u793e\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089Amazon\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308b\uff08\u30aa\u30d5\u30b5\u30a4\u30c8\u21d2\u30ea\u30f3\u30af\u30a4\u30f3\uff09<\/p>\n<h4 id=\"outline__2_1_2\">Amazon\u5185\u3067\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\uff08\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09<\/h4>\n<p>Amazon\u5185\u3067\u81ea\u793e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u4e3b\uff08\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u969b\u306bAmazon DSP\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n<div class=\"pointBox\" style=\"font-weight: bold;\">\n<ul>\n<li>Amazon\u3092\u4f7f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5916\u90e8\u306b\u8a98\u5c0e\uff08\u8a8d\u77e5\uff09\u3055\u305b\u305f\u3044<\/li>\n<li>\u65b0\u5546\u54c1\u3084\u6ce8\u529b\u5546\u54c1\u3092\u4e00\u6c17\u306b\u8a8d\u77e5\u62e1\u5927\u3057\u3066\u58f2\u4e0a\u62e1\u5927\u3092\u3057\u3066\u3044\u304d\u305f\u3044<\/li>\n<\/ul>\n<\/div>\n<p><strong>\u3010\u6d3b\u7528\u4f8b\u3011<\/strong><br \/>\n\u300c\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u8208\u5473\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001Amazon\u3092\u898b\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u81ea\u793eEC\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3059\u308b\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\u21d2\u30ea\u30f3\u30af\u30a2\u30a6\u30c8\uff09<br \/>\n\u307e\u305f\u3001Amazon DSP\u306e\u300c\u914d\u4fe1\u5148\u300d\u300c\u9077\u79fb\u5148\u300d\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300c\u51fa\u7a3f\u6761\u4ef6\u300d\u3082\u4e0b\u8a18\u306b\u307e\u3068\u3081\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u3068\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p><strong>\u2460\u914d\u4fe1\u5148\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\/\u30aa\u30d5\u30b5\u30a4\u30c8\uff09<\/strong><br \/>\nAmazon\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3084\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u914d\u4fe1\u53ef\u80fd<br \/>\n<strong>\u2461\u9077\u79fb\u5148\uff08\u30ea\u30f3\u30af\u30a4\u30f3\/\u30ea\u30f3\u30af\u30a2\u30a6\u30c8\uff09<\/strong><br \/>\n\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u53ef\u80fd<br \/>\n<strong>\u2462\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><br \/>\n\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<br \/>\n\uff08\u5e74\u9f62\u3001\u6027\u5225\u306a\u3069\uff09<br \/>\n<strong>\u2463\u51fa\u7a3f\u6761\u4ef6<\/strong><br \/>\nAmazon\u4e0a\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u51fa\u7a3f\u3067\u304d\u308b<\/p>\n<h4 id=\"outline__2_1_3\">\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u306e\u9055\u3044<\/h4>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306f\u3001Amazon\u5185\u306b\u5e83\u544a\u3092\u9732\u51fa\u3057\u307e\u3059\u304c\u3001Amazon DSP\u306f\u3001Amazon\u306e\u5185\u3068\u5916\u306e\u4e21\u65b9\u306b\u5e83\u544a\u3092\u9732\u51fa\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u307e\u305f\u3001Amazon DSP\u3067\u306f\u300cAmazon\u5185\u306b\u3060\u3051\u9732\u51fa\u300d\u300cAmazon\u5916\u306b\u3060\u3051\u9732\u51fa\u300d\u3068\u3044\u3063\u305f\u8abf\u6574\u306b\u52a0\u3048\u3066\u3001\u5185\u30fb\u5916\u540c\u6642\u306b\u914d\u4fe1\u3068\u3001\u305d\u306e\u9732\u51fa\u914d\u5206\u3082\u8abf\u6574\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306b\u3082\u4e00\u90e8Amazon\u306e\u5916\u306b\u9732\u51fa\u3059\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u904b\u55b6\u5074\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u305f\u3081\u3001<strong>Amazon\u306e\u5185\u3068\u5916\u3067\u5207\u308a\u5206\u3051\u3066\u5e83\u544a\u904b\u7528\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001Amazon DSP\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u904b\u7528\u9762\u3067\u306e\u9055\u3044\u306f\u300c<strong>\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u5b9a\u304c\u3067\u304d\u308b<\/strong>\u300d\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>Amazon DSP\u306f\u3001\u304a\u5b50\u3055\u3093\u304c\u3044\u308b\u4e16\u5e2f\u306b\u3057\u304b\u5e83\u544a\u3092\u9732\u51fa\u3057\u306a\u3044\u306a\u3069\u3001\u5e74\u9f62\u3084\u6027\u5225\u3067\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u500b\u4eba\u3092\u3057\u3063\u304b\u308a\u8ffd\u3063\u3066\u5e83\u544a\u9732\u51fa\u3057\u305f\u3044EC\u4e8b\u696d\u8005\u69d8\u306b\u5411\u3044\u3066\u3044\u308b\u5e83\u544a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__2_2\">\u4ed6\u306eAmazon\u5e83\u544a\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9055\u3044<\/h3>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306f\u3001Amazon\u306e\u5185\u90e8\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u3001Amazon\u3067\u7a4d\u6975\u7684\u306b\u5546\u54c1\u691c\u7d22\u3092\u884c\u3063\u3066\u3044\u308b\u300c\u9855\u5728\u5c64\u300d\u306b\u5e83\u544a\u3092\u9732\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u306eAmazon DSP\u306f\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u3067\u56de\u904a\u3059\u308b\u69d8\u3005\u306a\u72b6\u6cc1\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u9732\u51fa\u3059\u308b\u305f\u3081\u3001Amazon\u5185\u3092\u56de\u904a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u8cfc\u8cb7\u610f\u6b32\u306e\u4f4e\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u300c\u6f5c\u5728\u5c64\u300d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n<p>Amazon\u5185\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\uff08\u30a8\u30f3\u30c7\u30df\u30c3\u30af\uff09\u304cAmazon DSP\u3092\u5229\u7528\u3059\u308b\u4e3b\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3067\u306f\u9732\u51fa\u3084\u5208\u308a\u53d6\u308a\u30fb\u96c6\u5ba2\u306b\u9650\u754c\u304c\u304f\u308b\u3053\u3068\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u5e83\u544a\u4e3b\u306fAmazon DSP\u3092\u4f7f\u3063\u3066\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u306e\u76f8\u4e57\u52b9\u679c\u300d\u3068\u300c\u8cfc\u8cb7\u691c\u8a0e\u5c64\u306e\u62e1\u5927\u300d\u3092\u72d9\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068Amazon DSP\u306e\u4e21\u65b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9855\u5728\u5c64\u3068\u6f5c\u5728\u5c64\u3092\u96c6\u5ba2\u3057\u3001\u77ed\u671f\u7684\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"outline__2_2_1\">\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u306e\u76f8\u4e57\u52b9\u679c\u300d\u306b\u3064\u3044\u3066<\/h4>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306fAmazon\u5185\u90e8\u3067\u6c7a\u307e\u3063\u305f\u5e83\u544a\u67a0\u3067\u306e\u6295\u8cc7\u306b\u306a\u308b\u306e\u306b\u5bfe\u3057\u3001Amazon DSP\u306f\u5e83\u544a\u67a0\u304cAmazon\u5185\u5916\u306b\u3042\u308b\u305f\u3081\u3001\u6295\u8cc7\u53ef\u80fd\u306a\u67a0\u304c\u591a\u304f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3067\u982d\u6253\u3061\u306b\u306a\u3063\u305f\u65b0\u898f\u30fb\u65e2\u5b58\u5ba2\u306e\u78ba\u4fdd\u306b\u3082\u6709\u52b9\u306b\u50cd\u304d\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3084\u81ea\u7136\u691c\u7d22\u3067\u9867\u5ba2\u304c\u5546\u54c1\u30da\u30fc\u30b8\u306b\u6765\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5834\u3067\u8cfc\u5165\u306b\u7e4b\u304c\u3089\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5208\u308a\u53d6\u308a\u3092\u884c\u3063\u3066\u3044\u304f\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3067\u3082\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306f\u3042\u308a\u307e\u3059\u304c\u3001Amazon DSP\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7c92\u5ea6\u304c\u7d30\u304b\u3044\u305f\u3081\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3088\u308a\u3082\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5208\u308a\u53d6\u308a\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4 id=\"outline__2_2_2\">\u300c\u8cfc\u8cb7\u691c\u8a0e\u5c64\u306e\u62e1\u5927\u300d\u306b\u3064\u3044\u3066<\/h4>\n<p>\u8cfc\u8cb7\u691c\u8a0e\u5c64\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u5e83\u544a\u3092\u9732\u51fa\u3067\u304d\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5e83\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u70b9\u3067Amazon DSP\u306f\u3001\u5e83\u544a\u67a0\u304cAmazon\u5185\u5916\u306b\u3042\u308a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5e45\u304c\u5e83\u304f\u3001\u76f4\u63a5\u9867\u5ba2\u4ee5\u5916\u306e\u6f5c\u5728\u5c64\u306b\u3082\u5927\u304d\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u8c61\u6570\u3082\u5897\u3048\u3084\u3059\u304f\u3001\u300c\u8a8d\u77e5\u300d\u3068\u300c\u5208\u308a\u53d6\u308a\u300d\u3068\u3044\u3046\u70b9\u3067\u3001\u4e2d\u9577\u671f\u7684\u306b\u9867\u5ba2\u5c64\u3092\u5e83\u3052\u308b\u3053\u3068\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u58f2\u4e0a\u3092\u62e1\u5927\u3055\u305b\u308b\u306b\u306f\u5916\u90e8\u5e83\u544a\u306b\u3088\u3063\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u3092Amazon\u5185\u306b\u9001\u5ba2\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u5e38\u306bAmazon\u30b5\u30a4\u30c8\u5185\u306b\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001Amazon DSP\u306a\u3069\u3092\u4f7f\u3063\u3066Amazon\u5916\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001Amazon DSP\u3067\u306f\u3001\u5b9a\u671f\u304a\u30c8\u30af\u4fbf\u306b\u305f\u3069\u308a\u7740\u3044\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001Amazon\u5b9a\u671f\u304a\u30c8\u30af\u4fbf\u306e\u5229\u7528\u62e1\u5927\u306b\u3082\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3042\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3082Amazon\u5916\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3001Amazon DSP\u304cAmazon\u5916\u306b\u9732\u51fa\u3067\u304d\u308b\u552f\u4e00\u306e\u5e83\u544a\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001Amazon\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3001Amazon\u5185\u3068\u5916\u306e\u914d\u4fe1\u3092\u5207\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u5185\u3068\u5916\u306b\u9732\u51fa\u3059\u308b\u5272\u5408\u3092\u8abf\u6574\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u305f\u3081\u3001Amazon DSP\u306e\u65b9\u304c\u3088\u308a\u6226\u7565\u7684\u306a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306b\u306f\u3001Amazon DSP\u3068\u9055\u3063\u3066\u3001\u81ea\u793e\u306eEC\u62c5\u5f53\u8005\u304c\u904b\u7528\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u305f\u3081\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u3092\u6d3b\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068Amazon DSP\u306e\u4e21\u65b9\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u203b\u300cAmazon\u30b5\u30a4\u30c8\u5185\u306b\u9001\u5ba2\u3059\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u306f\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306a\u3069\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h2 id=\"outline__3\">Amazon DSP\u306e\u4ed5\u7d44\u307f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-full wp-image-20462\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/4e981c2aec051301f0f02cf0c6c0fb52.webp\" alt=\"\" \/><br \/>\nAmazon DSP\u306f\u4e00\u90e8\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3068\u3001Amazon\u904b\u55b6\u5074\u3060\u3051\u304c\u904b\u7528\u3092\u884c\u3046\u305f\u3081\u3001<strong><span style=\"color: #ff0000;\">\u81ea\u793e\u306eEC\u62c5\u5f53\u8005\u304c\u904b\u7528\u3092\u884c\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/strong><br \/>\n\u305f\u3060\u3057\u3001Amazon DSP\u304c\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u904b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u306b\u3064\u3044\u3066\u306f\u77e5\u3063\u3066\u304a\u304f\u3068\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u306e\u9023\u643a\u6027\u3092\u3088\u308a\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>Entity\uff08\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\uff09<\/strong><br \/>\n\u4ee3\u7406\u5e97\u5358\u4f4d\u3067\u4f5c\u6210\u3055\u308c\u308bAmazon DSP\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u3053\u3068\u3067\u3059\u3002Advertiser\u5358\u4f4d\u3067\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306fEntity\u914d\u4e0b\u306e\u5168Advertiser\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<br \/>\n<strong>Advertiser\uff08\u30a2\u30c9\u30d0\u30bf\u30a4\u30b6\u30fc\uff09<\/strong><br \/>\n\u300c\u5e83\u544a\u4e3b\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u300c\u62c5\u5f53\u8005\u540d\u300d\u3084\u300c\u4f1a\u793e\u306e\u57fa\u672c\u60c5\u5831\u300d\u7b49\u3092\u5165\u529b\u3059\u308b\u7b87\u6240\u306b\u306a\u308a\u307e\u3059\u3002\u539f\u5247\uff11\u5e83\u544a\u4e3b\u3042\u305f\u308a\uff11\u3064\u306e\u307f\u4f5c\u6210\u3057\u3001\u901a\u5e38\u306f\u7533\u8acb\u304b\u30892\u55b6\u696d\u65e5\u4ee5\u5185\u306b\u627f\u8a8d\u3055\u308c\u307e\u3059\u3002<br \/>\n<strong>Order\uff08\u30aa\u30fc\u30c0\u30fc\uff09<\/strong><br \/>\n\u300c\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u76ee\u7684\u3001\u4e88\u7b97\u3001\u8868\u793a\u983b\u5ea6\u7b49\u3092\u8a2d\u5b9a\u3059\u308b\u7b87\u6240\u3067\u3059\u3002Advertiser\u306e\u914d\u4e0b\u306b\u3042\u308a\u3001Order\u306e\u4e2d\u306bLineitem\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30ea\u30f3\u30af\u30a4\u30f3\u306e\u5834\u5408\u306fASIN\u3092\u3001\u30ea\u30f3\u30af\u30a2\u30a6\u30c8\u306e\u5834\u5408\u306f\u30d4\u30af\u30bb\u30eb\u3092\u8a2d\u5b9a\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3092\u884c\u3044\u307e\u3059\u3002<br \/>\n<strong>Line item\uff08\u30e9\u30a4\u30f3\u30a2\u30a4\u30c6\u30e0\uff09<\/strong><br \/>\n\u300c\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u4e88\u7b97\u30fb\u5165\u672d\u4fa1\u683c\u7b49\u3092\u8a2d\u5b9a\u3059\u308b\u7b87\u6240\u3067\u3059\u3002Line item\u306b\u306f\u4e0b\u8a18\u306e4\u7a2e\u985e\u304c\u3042\u308a\u3001\u914d\u4fe1\u3067\u304d\u308b\u30c7\u30d0\u30a4\u30b9\u3068\u30b5\u30d7\u30e9\u30a4\u30bd\u30fc\u30b9\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\u304b\u30aa\u30d5\u30b5\u30a4\u30c8\u304b\uff09\u304c\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n<span class=\"markerYellow\"><strong>1.Standard display<br \/>\n2.Amazon mobile display<br \/>\n3.AAP \u2013 Mobile app<br \/>\n4.Video<\/strong><\/span><\/p>\n<p>\u30aa\u30f3\u30b5\u30a4\u30c8\u304b\u30aa\u30d5\u30b5\u30a4\u30c8\u304b\u306b\u3088\u3063\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u304b\u30aa\u30d5\u30b5\u30a4\u30c8\u304b\u306b\u3088\u3063\u3066Line item\u3092\u5206\u3051\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3059\uff08\u914d\u4fe1\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3084\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u5206\u3051\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\uff09\u3002<\/p>\n<p><strong>Creative\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09<\/strong><br \/>\n\u5e83\u544a\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u6307\u3057\u307e\u3059\u3002Line item\u306b\u7d10\u3065\u3051\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u306f\u4e0b\u8a18\u306e3\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n<span class=\"markerYellow\"><strong>\u30fb\u9759\u6b62\u753b\u5e83\u544a<br \/>\n\u30fbe\u30b3\u30de\u30fc\u30b9\u5e83\u544a<br \/>\n\u30fb\u52d5\u753b\u5e83\u544a<\/strong><\/span><\/p>\n<h2 id=\"outline__4\">Amazon DSP\u306e\u914d\u4fe1\u65b9\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"402\" class=\"aligncenter size-full wp-image-20463\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/1e0e348dd2ad03c0653238db7c6104cb.webp\" alt=\"\" \/><br \/>\nAmazon DSP\u306f\u4e00\u90e8\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3068Amazon\u672c\u4f53\u306e\u307f\u304c\u904b\u7528\u53ef\u80fd\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306eEC\u62c5\u5f53\u8005\u3067\u306f\u904b\u7528\u3067\u304d\u306a\u3044\u3053\u3068\u3092\u306f\u3058\u3081\u306b\u7559\u610f\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u73fe\u5728Amazon DSP\u3092\u59cb\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u69d8\u306f\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3084Amazon\u62c5\u5f53\u8005\u306b\u554f\u3044\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u682a\u5f0f\u4f1a\u793e\u3044\u3064\u3082\u3067\u306fAmazonDSP\u306e\u904b\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002\u3054\u8208\u5473\u3042\u308b\u65b9\u3084\u3054\u76f8\u8ac7\u306f\u4e0b\u8a18\u3088\u308a\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/itsumo365.co.jp\/service\/amazon\/\" target=\"_blank\" rel=\"noopener\" class=\"external ext_icon\">https:\/\/itsumo365.co.jp\/service\/amazon\/<\/a><\/p>\n<h2 id=\"outline__5\">Amazon DSP\u306e\u6ce8\u610f\u70b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-20464\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/13364acc118b15d7ff0b618917e4c983.webp\" alt=\"\" \/><br \/>\n\u5148\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001Amazon DSP\u306f\u300cAmazon\u5916\u306e\u6f5c\u5728\u5c64\u3078\u306e\u5e83\u544a\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3068\u300c\u4e2d\u9577\u671f\u7684\u306a\u9855\u5728\u5c64\u5897\u52a0\u300d\u3092\u76ee\u7684\u3068\u3059\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u77ed\u671f\u7684\u306bROAS\uff08\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u6c42\u3081\u308b\u5e83\u544a\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u3068\u3001\u60f3\u5b9a\u3057\u3066\u3044\u305f\u3088\u3046\u306a\u52b9\u679c\u304c\u51fa\u307e\u305b\u3093\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u4e2d\u9577\u671f\u3067\u898b\u305f\u969b\u306e\u898b\u8fbc\u307f\u5ba2\u306e\u62e1\u5927\u3068\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u78ba\u4fdd\u306e2\u70b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u610f\u5473\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__6\">Amazon DSP\u5c0e\u5165\u4e8b\u4f8b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-20465\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/76082699e53dbc614e2dea720b1934a1.webp\" alt=\"\" \/><br \/>\n\u3053\u3053\u304b\u3089\u306f\u5f0a\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u304cAmazon DSP\u3092\u5c0e\u5165\u3057\u305f\u76ee\u7684\u3068\u5177\u4f53\u7684\u306a\u914d\u4fe1\u65b9\u6cd5\u3001\u5f97\u3089\u308c\u305f\u52b9\u679c\u306b\u3064\u3044\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u76ee\u7dda\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__6_1\">A\u793e\u69d8<\/h3>\n<p><strong>\u25c6\u914d\u4fe1\u3057\u305f\u76ee\u7684<\/strong><br \/>\n\u5316\u7ca7\u54c1\u3084\u98df\u54c1\u3092\u53d6\u308a\u6271\u3046\u5f53\u793e\u306f\u30012018\u5e74\u306bAmazon\u5185\u3067\u306e\u5e83\u544a\u914d\u4fe1\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u4ee5\u6765\u30b9\u30dd\u30f3\u30b5\u30fc\u30d7\u30ed\u30c0\u30af\u30c8\u5e83\u544a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u904b\u7528\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u5b89\u5b9a\u3057\u305fROAS\u3067\u306e\u904b\u7528\u306f\u3067\u304d\u3066\u3044\u308b\u3082\u306e\u306e\u3001Amazon\u3067\u306e\u3055\u3089\u306a\u308b\u58f2\u4e0a\u62e1\u5927\u306e\u305f\u3081\u3001\u914d\u4fe1\u5148\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u3044\u3046\u8003\u3048\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\n\u305d\u3053\u3067\u3001Amazon\u5916\u3078\u3082\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308bAmazon DSP\u306e\u7279\u5fb4\u306b\u7740\u76ee\u3057\u3001\u904b\u7528\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u25c6\u3069\u306e\u3088\u3046\u306a\u8a2d\u5b9a\u3067\u914d\u4fe1\u3092\u884c\u3063\u305f\u304b<\/strong><br \/>\n\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u306e\u96c6\u5ba2\u52b9\u679c\u3092\u898b\u8fbc\u307f\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u7fcc\u65e5\u304b\u3089\u300140\u65e5\u9593\u306b\u308f\u305f\u3063\u3066\u95b2\u89a7\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002<br \/>\nAmazon\u5185\u3067\u306e\u58f2\u4e0a\u7372\u5f97\u304c\u76ee\u7684\u306e\u305f\u3081\u3001Goal\u306f\u300cPurchases on Amazon\u300d\u3068\u3057\u3001Goal KPI\u306f\u300cTotal ROAS\u300d\u3068\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<br \/>\n\u5165\u672d\u30fb\u4e88\u7b97\u3068\u3082\u306b\u81ea\u52d5\u6700\u9069\u5316\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u25c6\u914d\u4fe1\u3057\u305f\u7d50\u679c<\/strong><br \/>\n<strong><span style=\"color: #ff0000;\">\u914d\u4fe1\u3057\u305f40\u65e5\u9593\u3067\u3001106,600\u5186\u306e\u30d6\u30e9\u30f3\u30c9\u5185\u58f2\u4e0a\u3001355%\u306eTotal ROAS<\/span><\/strong>\u3068\u3001\u512a\u308c\u305f\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u3001\u914d\u4fe1\u5148\u306e\u4e2d\u3067\u3082\u3001<strong><span style=\"color: #ff0000;\">PC\u306b\u5411\u3051\u305f\u30aa\u30f3\u30b5\u30a4\u30c8\u914d\u4fe1\u304b\u3089\u306e\u58f2\u4e0a\u304c50%\u4ee5\u4e0a<\/span><\/strong>\u3068\u6700\u3082\u591a\u3044\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u5f8c\u306f\u7570\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u306e\u8907\u6570\u914d\u4fe1\u3092\u884c\u3044\u3001\u3088\u308a\u6700\u9069\u306a\u914d\u4fe1\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<h2 id=\"outline__7\">\u307e\u3068\u3081<\/h2>\n<p>Amazon DSP\u306f\u300cAmazon\u5916\u306e\u6f5c\u5728\u5c64\u3078\u306e\u5e83\u544a\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3068\u300c\u4e2d\u9577\u671f\u7684\u306a\u9855\u5728\u5c64\u306e\u5897\u52a0\u300d\u3092\u76ee\u7684\u3068\u3057\u3066\u914d\u4fe1\u3059\u308b\u5e83\u544a\u3067\u3059\u3002<\/p>\n<p>\u77ed\u671f\u7684\u306b\u9855\u5728\u5c64\u306e\u5208\u308a\u53d6\u308a\u3092\u884c\u3046\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3068\u4e26\u884c\u3057\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u6f5c\u5728\u5c64\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u4f5c\u308a\u3001\u58f2\u4e0a\u3078\u306e\u9053\u7b4b\u3092\u4f5c\u308a\u51fa\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u5f0a\u793e\u3067\u306fAmazon DSP\u306b\u95a2\u3059\u308b\u3054\u76f8\u8ac7\u3092\u627f\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001Amazon\u306b\u95a2\u3059\u308b\u5404\u7a2e\u30ce\u30a6\u30cf\u30a6\u306a\u3069\u3082\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u767a\u4fe1\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u3088\u308d\u3057\u3051\u308c\u3070\u4e0b\u8a18\u304b\u3089\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u306a\u3069\u304a\u624b\u306b\u3068\u3063\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u5e83\u544a\u3068\u3044\u3048\u3070\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u300d\u304c\u601d\u3044\u6d6e\u304b\u3076\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u6628\u4eca\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308bAmazon\u5e83\u544a\u306b\u300cAmazon DSP\u300d\u304c\u3042\u308a\u307e\u3059\u3002 Amazon DSP\u306f\u3001Amazon\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068\u4e26 [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pad_hide_post_author":"","footnotes":""},"categories":[29],"tags":[44,325,734,735,736,737,738,739],"class_list":["post-18905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-44","tag-325","tag-amazon-dsp","tag-ssp","tag-dsp","tag-737","tag-amazon","tag-739"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Amazon DSP\u306f\u300cAmazon\u5185\u5916\u306e\u6f5c\u5728\u5c64\u300d\u300cAmazon\u5185\u5916\u306e\u65e2\u5b58\u5ba2\u300d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5e83\u544a\u3067\u3059\u3002Amazon\u306e\u95b2\u89a7\u30fb\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u3084\u8cbb\u7528\u5bfe\u52b9\u679c\u5897\u306b\u3082\u671f\u5f85\u3067\u304d\u308b\u65bd\u7b56\u306b\u306a\u308a\u307e\u3059\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Amazon\u5c02\u9580\u30c1\u30fc\u30e0\"\/>\n\t<meta name=\"keywords\" content=\"\u96c6\u5ba2,\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a,amazon dsp,ssp,dsp\u5e83\u544a,\u8a8d\u77e5\u62e1\u5927,amazon\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a,\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\" \/>\n\t<link 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DSP\u306f\u300cAmazon\u5185\u5916\u306e\u6f5c\u5728\u5c64\u300d\u300cAmazon\u5185\u5916\u306e\u65e2\u5b58\u5ba2\u300d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5e83\u544a\u3067\u3059\u3002Amazon\u306e\u95b2\u89a7\u30fb\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u3084\u8cbb\u7528\u5bfe\u52b9\u679c\u5897\u306b\u3082\u671f\u5f85\u3067\u304d\u308b\u65bd\u7b56\u306b\u306a\u308a\u307e\u3059\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/itsumo365.co.jp\/blog\/post-18905\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/20434-top.webp\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2023\/12\/20434-top.webp\" \/>\n\t\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-11-01T00:34:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-03-15T08:27:26+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@itsumofan\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Amazon DSP\u306e\u5e83\u544a\u306e\u7279\u5fb4\u30fb\u4ed5\u7d44\u307f\uff5e\u914d\u4fe1\u65b9\u6cd5\u307e\u3067\u89e3\u8aac | EC\u30d6\u30ed\u30b0 by \u682a\u5f0f\u4f1a\u793e\u3044\u3064\u3082\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Amazon 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