{"id":20639,"date":"2024-02-22T09:19:23","date_gmt":"2024-02-22T00:19:23","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=20639"},"modified":"2024-02-22T18:18:01","modified_gmt":"2024-02-22T09:18:01","slug":"post-20639","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-20639\/","title":{"rendered":"\u3010\u6700\u65b0\u7248\u3011\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u624b\u9806\u3068\u3001\u304a\u3055\u3048\u3066\u304a\u304d\u305f\u3044KPI\u306e\u6307\u6a19\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p>\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306e\u9375\u3092\u63e1\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b5\u30a4\u30c8\u306e\u6027\u80fd\u3092\u9069\u5207\u306b\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br 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loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" class=\"aligncenter size-large wp-image-20644\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/20639-1-1024x316.webp\" alt=\"\" \/><\/p>\n<p>\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u7b56\u3092\u5177\u4f53\u7684\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u7684\u306b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u5229\u76ca\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u52b9\u679c\u7684\u306a\u5bfe\u7b56\u304c\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 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bold;\">\n<ul>\n<li>\u58f2\u4e0a\u3092\u4e0a\u3052\u308b<\/li>\n<li>\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u305f\u3044\u5834\u5408\u306f\u3001\u300c\u58f2\u4e0a\uff1d\u30a2\u30af\u30bb\u30b9\u6570\u00d7CVR\u00d7\u5ba2\u5358\u4fa1\u300d\u306e\u69cb\u56f3\u306b\u5206\u89e3\u3057\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3092\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u4e0a\u3052\u308b\u3079\u304d\u306a\u306e\u304b\u3001\u5ba2\u5358\u4fa1\u3092\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u4e0a\u3052\u308b\u3079\u304d\u306a\u306e\u304b\u3001\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u5224\u65ad\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3092\u884c\u3063\u3066\u30c7\u30fc\u30bf\u306b\u5373\u3057\u305f\u7406\u7531\u30fb\u6839\u62e0\u3092\u7528\u3044\u306a\u304c\u3089\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u3054\u3068\u306b\u6c42\u3081\u308b\u3079\u304d\u6210\u679c\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u304a\u306e\u305a\u3068\u6307\u6a19\u3068\u3059\u3079\u304dKPI\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u3053\u306e\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u3063\u3066\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 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type=\"text\/javascript\" src=\"https:\/\/go.itsumo365.co.jp\/dcjs\/422762\/1006\/dc.js\"><\/script><\/p>\n<h2 id=\"outline__3\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u30c7\u30fc\u30bf\u5206\u6790\u3059\u308b\u969b\u306b\u898b\u308b\u3079\u304d9\u3064\u306eKPI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"453\" class=\"aligncenter size-full wp-image-20652\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/f20c068002057847113b846eb620a7cf.webp\" alt=\"\" \/><br \/>\nEC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306eKPI\uff08Key Performance Indicator\uff09\u306e\u9078\u5b9a\u304c\u5fc5\u9808\u3067\u3059\u3002\u7279\u306b\u91cd\u8981\u306a9\u3064\u306eKPI\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 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CVR\u300d\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001100\u4eba\u306e\u8a2a\u554f\u8005\u304c\u6765\u3066\u3001\u305d\u306e\u3046\u306110\u4eba\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306eCVR\u306f10\uff05\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u306e\u8cfc\u5165\u306e\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u306f\u3001\u4e00\u822c\u7684\u306b2\uff5e3\uff05\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u306eCVR\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u81f3\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u5024\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u58f2\u4e0a\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<br 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\/>\n\u30fb\u6ce8\u6587\u6570\uff1a200\u4ef6<\/strong><br \/>\n\u3053\u306e\u5834\u5408\u3001100\u4e07\u5186\u00f7200\u4ef6\uff1d1\u4ef6\u3042\u305f\u308a5,000\u5186\u304c\u5ba2\u5358\u4fa1\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002EC\u30b5\u30a4\u30c8\u5206\u6790\u3067\u306f\u3001\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u308b\u969b\u306b\u91cd\u8981\u306a\u57fa\u6e96\u3068\u306a\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__3_5\">\u5546\u54c1\u5225\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4<\/h3>\n<p>\u5546\u54c1\u5225\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u306f\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u5546\u54c1\u5168\u4f53\u306e\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u3001\u5404\u5546\u54c1\u304c\u5360\u3081\u308b\u58f2\u4e0a\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><center><strong>\u3010\u5546\u54c1\u5225\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u306e\u6d3b\u7528\u4f8b\u3011<\/strong><\/center><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" class=\"aligncenter size-large wp-image-20645\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/20639-2-1024x560.webp\" alt=\"\" \/><\/p>\n<p>\u4ee5\u4e0a\u306e\u8868\u304b\u3089\u3001A\u5546\u54c1\u304c\u58f2\u4e0a\u306e40\uff05\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u308c\u306fA\u5546\u54c1\u304c\u4e3b\u529b\u5546\u54c1\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u5728\u5eab\u7ba1\u7406\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u969b\u306b\u306f\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u58f2\u4e0a\u69cb\u6210\u6bd4\u304c\u4f4e\u3044\u5546\u54c1\u306b\u3064\u3044\u3066\u306f\u6539\u5584\u7b56\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5\u3092\u884c\u3046\u3001\u4fa1\u683c\u6539\u8a02\u3092\u3059\u308b\u3001\u65b0\u305f\u306a\u8ca9\u8def\u3092\u958b\u62d3\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__3_6\">CV\u6570<\/h3>\n<p>CV\u6570\u3068\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7565\u3067\u3001\u76ee\u7684\u9054\u6210\u6570\u3092\u6307\u3057\u307e\u3059\u3002EC\u30b5\u30a4\u30c8\u3067\u8a00\u3046\u3068\u3053\u308d\u306e\u3001\u300c\u5546\u54c1\u8cfc\u5165\u300d\u300c\u4f1a\u54e1\u767b\u9332\u300d\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u76ee\u7684\u9054\u6210\u3068\u8a55\u4fa1\u3055\u308c\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u884c\u52d5\u304c\u5b9f\u969b\u306b\u3069\u308c\u307b\u3069\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6570\u5024\u304c\u3001CV\u6570\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u65e5\u306e\u8a2a\u554f\u8005\u6570\u304c1000\u4eba\u3067\u3001\u305d\u306e\u3046\u3061\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c50\u4eba\u3060\u3068\u3059\u308c\u3070\u3001\u305d\u306e\u65e5\u306eCV\u6570\u306f50\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u3001CV\u6570\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u76ee\u7684\u9054\u6210\u884c\u52d5\u3092\u591a\u304f\u53d6\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u826f\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001CV\u6570\u304c\u4f4e\u3044\u3068\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u76ee\u7684\u9054\u6210\u884c\u52d5\u3092\u53d6\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u3001\u30b5\u30a4\u30c8\u6539\u5584\u306e\u5fc5\u8981\u6027\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__3_7\">\u4f1a\u54e1\u767b\u9332\u6570<\/h3>\n<p>\u4f1a\u54e1\u767b\u9332\u6570\u306f\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3061\u3001\u3088\u308a\u6df1\u304f\u95a2\u308f\u308a\u305f\u3044\u3068\u611f\u3058\u3066\u767b\u9332\u3057\u305f\u304b\u3092\u793a\u3059\u91cd\u8981\u306aKPI\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u8005\u306f\u4e00\u822c\u7684\u306b\u975e\u4f1a\u54e1\u3088\u308a\u3082\u8cfc\u5165\u78ba\u7387\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u8868\u306f\u3001\u6708\u3054\u3068\u306e\u4f1a\u54e1\u767b\u9332\u6570\u306e\u5909\u5316\u3092\u8ffd\u3046\u4f8b\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" class=\"aligncenter size-large wp-image-20646\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/20639-3-1024x464.webp\" alt=\"\" \/><\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5404\u6708\u306e\u4f1a\u54e1\u767b\u9332\u5897\u52a0\u7387\u3092\u8a08\u7b97\u3057\u3001\u305d\u306e\u50be\u5411\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u767b\u9332\u6570\u304c\u5897\u3048\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u8981\u56e0\uff08\u4f8b\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3001\u7bc0\u76ee\u306e\u5f71\u97ff\u306a\u3069\uff09\u3092\u63a2\u308a\u3001\u6210\u529f\u3057\u305f\u53d6\u308a\u7d44\u307f\u3092\u518d\u73fe\u3059\u308b\u3053\u3068\u3067\u3055\u3089\u306a\u308b\u4f1a\u54e1\u7372\u5f97\u306b\u7e4b\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u9006\u306b\u3001\u4f1a\u54e1\u767b\u9332\u6570\u304c\u6e1b\u5c11\u307e\u305f\u306f\u505c\u6ede\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u6a21\u7d22\u3059\u3079\u304d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u767b\u9332\u624b\u7d9a\u304d\u306e\u7169\u96d1\u3055\u3084\u3001\u4f1a\u54e1\u7279\u5178\u306e\u8a34\u6c42\u4e0d\u8db3\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__3_8\">LTV<\/h3>\n<p>LTV\u306f\u3001\u4e00\u4eba\u3042\u305f\u308a\u306e\u9867\u5ba2\u304c\u751f\u6daf\u3067\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306e\u5408\u8a08\u4fa1\u683c\u3092\u8868\u3059\u6307\u6a19\u3067\u3001\u3053\u308c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306aLTV\u306e\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><strong><span style=\"color: #ff0000;\">\u30fbLTV = \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u9867\u5ba2\u751f\u6daf<br \/>\n\u30fbLTV = \u5e73\u5747\u9867\u5ba2\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/span><\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u304c5000\u5186\u3001\u5e73\u5747\u8cfc\u5165\u983b\u5ea6\u304c\u5e74\u306b3\u56de\u3001\u5e73\u5747\u9867\u5ba2\u751f\u6daf\u304c3\u5e74\u3060\u3068\u3059\u308b\u3068\u3001LTV\u306f45000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001F2\u8ee2\u63db\u7387\u306f\u521d\u56de\u8cfc\u5165\u5f8c\u306b\u518d\u5ea6\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306e\u5272\u5408\u3092\u8868\u3059\u6307\u6a19\u3067\u3001\u3053\u308c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067LTV\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u914d\u4fe1\u3059\u308b\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7279\u5178\u3092\u8a2d\u3051\u308b\u306a\u3069\u306e\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>LTV\u3068F2\u8ee2\u63db\u7387\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u6301\u3064\u304b\u3001\u3069\u308c\u3060\u3051\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u7406\u89e3\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3084\u5e83\u544a\u8cbb\u306e\u914d\u5206\u306a\u3069\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__3_9\">\u5e83\u544a\u8cbb<\/h3>\n<p>\u5e83\u544a\u8cbb\u306fEC\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u5206\u6790\u3059\u308b\u91cd\u8981\u306aKPI\u3067\u3059\u3002\u300c\u3069\u308c\u3060\u3051\u306e\u5e83\u544a\u8cbb\u3092\u6295\u3058\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u6210\u679c\uff08\u58f2\u4e0a\u3001CV\u3001\u4f1a\u54e1\u7372\u5f97\u306a\u3069\uff09\u304c\u3042\u3063\u305f\u304b\u300d\u3068\u3044\u3046ROAS\uff08\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u6570\u5024\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u5168\u4f53\u306e\u5e83\u544a\u8cbb\u300d\u3001\u300c\u5e83\u544a\u5225\u306e\u30b3\u30b9\u30c8\u300d\u3001\u300c\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u5e83\u544a\u8cbb\u300d\u306a\u3069\u3001\u7d30\u304b\u304f\u628a\u63e1\u3057\u3001\u5206\u6790\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u5e83\u544a\u8cbb\u306e\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u305f\u308a\u3001ROAS\u304c\u4f4e\u3044\u5e83\u544a\u6d3b\u52d5\u306e\u6539\u5584\u7b56\u3092\u7df4\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u8868\u3067\u5e83\u544a\u8cbb\u3092\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" class=\"aligncenter size-large wp-image-20671\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/20639-a-1024x316.webp\" alt=\"\" \/><\/p>\n<h2 id=\"outline__4\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u969b\u306e\u6d41\u308c<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-20653\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/b50bad64faaf9cafd813b786175c820a.webp\" alt=\"\" \/><br \/>\n\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u969b\u306e\u6d41\u308c\u306f\u3001\u4ee5\u4e0b\u306e5\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 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class=\"aligncenter size-large wp-image-20648\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/20639-5-1024x316.webp\" alt=\"\" \/><\/p>\n<p>\u3053\u306e\u6570\u5024\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3082\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ede\u5728\u6642\u9593\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5897\u52a0\u3057\u305f\u304b\u306a\u3069\u3082\u78ba\u8a8d\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u4ee5\u4e0a\u306e\u3088\u3046\u306a\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u65bd\u7b56\u304c\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3001\u307e\u305f\u6539\u5584\u3059\u3079\u304d\u70b9\u306f\u4f55\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__5\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u5206\u6790\u306b\u5fc5\u9808\u306a\u7121\u6599\u30c4\u30fc\u30eb3\u9078<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-20654\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/01\/96187e34f2fd4d79b6637d3e69b72647.webp\" alt=\"\" \/><br \/>\n\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u5206\u6790\u306b\u5fc5\u9808\u306a\u7121\u6599\u306e\u30c4\u30fc\u30eb3\u9078\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__5_1\">Google Analytics\uff08\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/h3>\n<p>Google Analytics\uff08\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u81ea\u793eEC\u30b5\u30a4\u30c8\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u7121\u6599\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u60c5\u5831\u304b\u3089\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u96e2\u8131\u7387\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30b9\u306a\u3069\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u5fc5\u8981\u306a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3082\u53d6\u5f97\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Universal Analytics\uff08\u65e7Google Analytics\uff09\u306e\u5f8c\u7d99\u7248\u3067\u3042\u308bGA4\uff08Google Analytics 4\uff09\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u300d\u3067\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6e90\u304c\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u81ea\u793eEC\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u3067\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u30da\u30fc\u30b8\u304c\u95b2\u89a7\u3055\u308c\u3066\u3001\u3069\u306e\u30da\u30fc\u30b8\u304b\u3089\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u77e5\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u6539\u5584\u306e\u624b\u304c\u304b\u308a\u3092\u63b4\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>Google Analytics\u306f\u591a\u6a5f\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u4f7f\u3044\u3053\u306a\u3059\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u5b66\u7fd2\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u591a\u304f\u306e\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<h3 id=\"outline__5_2\">Google Search Console\uff08\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff09<\/h3>\n<p>Google Search Console\uff08\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff09\u306f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u6b20\u304b\u305b\u306a\u3044\u7121\u6599\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u308c\u306fGoogle\u306e\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u304cGoogle\u691c\u7d22\u7d50\u679c\u306b\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6539\u5584\u3059\u308b\u624b\u52a9\u3051\u3092\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u3067\u3069\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u306e\u304b\u3068\u3044\u3063\u305f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u3084SEO\u5bfe\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Google Search Console\u3067\u306f\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u3092\u767a\u898b\u3067\u304d\u308b\u6a5f\u80fd\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u3042\u308b\u306e\u304b\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u9069\u5207\u306a\u306e\u304b\u7b49\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u9762\u3067\u306e\u554f\u984c\u3092\u6307\u6458\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5143\u306b\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__5_3\">Microsoft Clarity\uff08\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\uff09<\/h3>\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u5206\u6790\u306b\u5f79\u7acb\u3064\u7121\u6599\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u306b\u3001\u300cMicrosoft Clarity\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306fMicrosoft\u304c\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u7279\u306b\u300c\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u300d\u6a5f\u80fd\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30de\u30a6\u30b9\u30ab\u30fc\u30bd\u30eb\u3084\u30af\u30ea\u30c3\u30af\u3057\u305f\u7b87\u6240\u3092\u71b1\u91cf\u3068\u3057\u3066\u53ef\u8996\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u95a2\u5fc3\u3092\u3082\u3063\u3066\u3044\u308b\u30a8\u30ea\u30a2\u3084\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u3092\u4e00\u76ee\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5229\u7528\u65b9\u6cd5\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><span 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