{"id":21627,"date":"2022-08-01T14:37:10","date_gmt":"2022-08-01T05:37:10","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=21627"},"modified":"2024-10-02T16:08:15","modified_gmt":"2024-10-02T07:08:15","slug":"post-21627","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-21627\/","title":{"rendered":"\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u5c55\u671b"},"content":{"rendered":"<p>\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u306f\u3001\u4ee5\u524d\u3088\u308a\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u73fe\u5728\u3082\u305d\u306e\u72b6\u614b\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u3082\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u4e00\u90e8\u306eEC\u4e8b\u696d\u8005\u306b\u3088\u3063\u3066\u958b\u59cb\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u65e5\u672c\u3092\u542b\u3080\u4e2d\u56fd\u4ee5\u5916\u306e\u8af8\u5916\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u7d4c\u7531\u3067\u306eEC\uff08\u4ee5\u964d\u201c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u201d\u3068\u79f0\u3059\uff09\u306b\u95a2\u3059\u308b\u5e02\u5834\u898f\u6a21\u306f\u3001\u4e2d\u56fd\u3068\u6bd4\u8f03\u3059\u308b\u3068\u305d\u308c\u307b\u3069\u5927\u304d\u3044\u30b5\u30a4\u30ba\u3068\u306f\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u30b3\u30ed\u30ca\u798d\u306b\u304a\u3044\u3066\u81ea\u5b85\u3067\u904e\u3054\u3059\u6642\u9593\u306e\u5897\u52a0\u3068\u3068\u3082\u306b\u3001\u5168\u4e16\u754c\u7684\u306b\u5f90\u3005\u306b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u308f\u308c\u307e\u3059\u3002\u65e5\u672c\u3067\u3082\u540c\u69d8\u306b\u4eca\u5f8c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u672c\u683c\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002\u305d\u3053\u3067\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f<strong>\u6d77\u5916\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u53c2\u8003\u306b\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u540c\u5e02\u5834\u898f\u6a21\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u3068\u3057\u307e\u3059\u3002<\/strong><\/p>\n<h2 id=\"outline__1\">\u4e16\u754c\u306e\u5730\u57df\u30fb\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u5ea6<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-full wp-image-21637\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/b1cb73aa665a17aa938e85870dd58892.webp\" alt=\"\" \/><br \/>\n\u306f\u3058\u3081\u306b\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u5ea6\u306b\u95a2\u3059\u308b\u7d71\u8a08\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u6b21\u306e\u30b0\u30e9\u30d5\u306f\u6708\u306b\uff11\u56de\u4ee5\u4e0aEC\u3092\u5229\u7528\u3059\u308b\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u6d77\u5916\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3067\u3059\uff08\u8abf\u67fb\u65b9\u6cd5\u306e\u8a73\u7d30\u306f\u30b0\u30e9\u30d5\u4e0b\u90e8\u306e\u8a18\u8ff0\u3092\u53c2\u7167\uff09\u3002<strong>\u5168\u4e16\u754c\u3067\u306f11%\u304c\u201c\u95a2\u5fc3\u304c\u3042\u308b\u201d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u30fb\u56fd\u5225\u306b\u898b\u308b\u3068\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u304c17%\u3068\u6700\u3082\u9ad8\u304f\u3001\u6b21\u3044\u3067UAE16%\u3001\u7c73\u56fd14%\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u60c5\u5831\u30ea\u30bd\u30fc\u30b9\u306b\u660e\u78ba\u306a\u8a18\u8ff0\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u304c\u6700\u3082\u9ad8\u3044\u7406\u7531\u306f\u4e2d\u56fd\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3089\u3068\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"567\" class=\"aligncenter size-full wp-image-21630\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/01.webp\" alt=\"\" \/><small>\u51fa\u6240\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1275093\/global-consumer-appetite-for-livestream-commerce\/?_fsi=B3x7CYgd\" target=\"_blank\" rel=\"noopener\" class=\"external ext_icon\">\u300cThe Future Shopper 2021\u300d\uff08Censuswide\u793e\u304a\u3088\u3073Wunderman Thompson\u793e\u5171\u540c\uff09\u306e\u30c7\u30fc\u30bf\u3092\u52a0\u5de5\u3057\u3066\u4f5c\u6210<\/a><\/small><\/p>\n<h2 id=\"outline__2\">\u4e2d\u56fd\u3068\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-full wp-image-21638\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/cb6b4d589263652a6a0954e2005a579f.webp\" alt=\"\" \/><br \/>\n\u3067\u306f\u5177\u4f53\u7684\u306a\u5e02\u5834\u898f\u6a21\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6b21\u306e\u30b0\u30e9\u30d5\u306f\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306e\u7d4c\u5e74\u63a8\u79fb\u3092\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002<strong>\u4e2d\u56fd\u3067\u306f2021\u5e74\u306b\u306f\u65e5\u672c\u5186\u306743\u51461,243\u5104\u5186\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\uff0819\u5186\uff0f\u4e2d\u56fd\u5143\u3067\u8a08\u7b97\uff09\u3002\u307e\u305fEC\u5e02\u5834\u898f\u6a21\u5168\u4f53\u306b\u5360\u3081\u308b\u6bd4\u7387\u306f15.5%\u306b\u3082\u53ca\u3073\u307e\u3059\u3002<\/strong>\u5143\u3005\u306eEC\u5e02\u5834\u898f\u6a21\u304c\u5de8\u5927\u306a\u4e0a\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u6bd4\u7387\u308215.5%\u3068\u4ed6\u306e\u5730\u57df\u30fb\u56fd\u3088\u308a\u76f8\u5bfe\u7684\u306b\u9ad8\u3044\u305f\u3081\u300143\u5146\u5186\u4ee5\u4e0a\u306e\u5de8\u5927\u306a\u5e02\u5834\u898f\u6a21\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u30022020\u5e74\u306e\u65e5\u672c\u306e\u7269\u8ca9\u7cfbBtoC-EC\u5e02\u5834\u898f\u6a21\u304c12\u51462,333\u5104\u5186\u3067\u3059\u306e\u3067\u3001\u6bd4\u8f03\u3059\u308b\u3068\u305d\u306e\u5de8\u5927\u3055\u3092\u5b9f\u611f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u4eca\u5f8c\u3082\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306f\u5897\u52a0\u3057\u7d9a\u3051\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\uff08\u5358\u4f4d\uff1a\u5104\u5186\uff09\u304a\u3088\u3073EC\u5e02\u5834\u306b\u5bfe\u3059\u308b\u6bd4\u7387<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"552\" class=\"aligncenter size-full wp-image-21631\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/02.webp\" alt=\"\" \/><small>\u51fa\u6240\uff1a\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21<br \/>\n<a href=\"https:\/\/www.statista.com\/statistics\/1192066\/china-share-of-livestreaming-ecommerce-in-online-shopping\/?_fsi=E0T3IRoL\" target=\"_blank\" rel=\"noopener\" class=\"external ext_icon\">\u300cChina&#8217;s E-commerce Livestreaming Research Report 2021\u300d<\/a>\uff08iResearch\u793e\uff09\u306e\u30c7\u30fc\u30bf\u3092\u52a0\u5de5\u3057\u3066\u4f5c\u6210\u30022021\u5e74\u4ee5\u964d\u306f\u4e88\u60f3\u5024\u3002\u70ba\u66ff\u306f19\u5186\uff0f\u4e2d\u56fd\u5143\u3067\u8a08\u7b97\u3002<\/small><br \/>\n<small>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u6bd4\u7387\u3000\u540c\u4e0a<br \/>\n<a href=\"https:\/\/www.statista.com\/statistics\/1188550\/china-gmv-of-ecommerce-livestreaming\/\" target=\"_blank\" class=\"external ext_icon\">https:\/\/www.statista.com\/statistics\/1188550\/china-gmv-of-ecommerce-livestreaming\/<\/a><\/small><\/p>\n<p>\u4e00\u65b9<strong>\u7c73\u56fd\u3067\u3059\u304c\u30012021\u5e74\u30671\u51463,970\u5104\u5186\u3068\u63a8\u5b9a\u3055\u308c\u307e\u3059\uff08127\u5186\uff0fUS\u30c9\u30eb\u3067\u8a08\u7b97\uff09\u3002\u4e2d\u56fd\u3068\u6bd4\u8f03\u3059\u308b\u3068\u305d\u306e\u898f\u6a21\u306f\u5c0f\u3055\u304f\u3001EC\u5e02\u5834\u898f\u6a21\u5168\u4f53\u306b\u5360\u3081\u308b\u6bd4\u7387\u30821.4%\u3068\u4f4e\u3044\u72b6\u6cc1\u3067\u3059\u3002<\/strong>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u4ee5\u4e0b\u306e\u30b0\u30e9\u30d5\u306e\u901a\u308a\u4eca\u5f8c\u305d\u306e\u898f\u6a21\u306f\u5f90\u3005\u306b\u62e1\u5927\u3059\u308b\u3068\u898b\u3089\u308c\u3066\u304a\u308a\u30012024\u5e74\u306b\u306fEC\u5e02\u5834\u898f\u6a21\u306b\u5360\u3081\u308b\u6bd4\u7387\u306f3.0%\u3001\u91d1\u984d\u30d9\u30fc\u30b9\u30674\u51464,450\u5104\u5186\u306b\u307e\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e74\u3005\u6bd4\u7387\u304c\u9ad8\u307e\u308b\u4e88\u60f3\u3067\u3059\u306e\u3067\u3001\u9577\u671f\u7684\u306b\u306f\u7c73\u56fd\u3067\u3082\u6570\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u5f8c\u534a\u307e\u3067\u6bd4\u7387\u304c\u4e0a\u6607\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e2d\u56fd\u3068\u7c73\u56fd\u3067\u306fEC\u5e02\u5834\u306e\u6210\u308a\u7acb\u3061\u3084\u500b\u4eba\u6d88\u8cbb\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u304c\u5fc5\u305a\u3057\u3082\u540c\u3058\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u4e21\u56fd\u3092\u5358\u7d14\u6bd4\u8f03\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u3044\u305a\u308c\u306b\u305b\u3088\u5148\u9032\u56fd\u3067\u3042\u308b\u7c73\u56fd\u306b\u304a\u3044\u3066\u3082\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u5f90\u3005\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u3068\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\">\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\uff08\u5358\u4f4d\uff1a\u5104\u5186\uff09\u304a\u3088\u3073EC\u5e02\u5834\u306b\u5bfe\u3059\u308b\u6bd4\u7387<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"588\" class=\"aligncenter size-full wp-image-21632\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/03.webp\" alt=\"\" \/><small>\u51fa\u6240\uff1a\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u3000<a href=\"https:\/\/www.statista.com\/statistics\/1276120\/livestream-e-commerce-sales-united-states\/?_fsi=yPs23w6q\" target=\"_blank\" rel=\"noopener\" class=\"external ext_icon\">\u300cRetail TouchPoints\u300d<\/a>\uff08Coresight Research\u793e\uff09\u306e\u30c7\u30fc\u30bf\u3092\u52a0\u5de5\u3057\u3066\u4f5c\u6210\u3002\u70ba\u66ff\u306f127\u5186\uff0f\u7c73\u30c9\u30eb\u3067\u8a08\u7b97\u3002<\/small><br \/>\n<small>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u6bd4\u7387\u3000<a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/?_fsi=fmBsi1k3\" target=\"_blank\" rel=\"noopener\" class=\"external ext_icon\">\u300cStatista Digital Market Outlook\u300d<\/a>\uff08Statista\u793e\uff09\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6bcd\u3068\u3057\u3066\u7b97\u51fa\u30022021\u5e74\u4ee5\u964d\u306f\u4e88\u60f3\u5024\u3002<\/small><\/p>\n<h2 id=\"outline__3\">\u65e5\u672c\u3067\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306e\u5c55\u671b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-21639\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2022\/08\/52c879ab3a1d87397bdb830ab0377de1.webp\" alt=\"\" \/><br 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