{"id":21878,"date":"2024-08-22T15:22:46","date_gmt":"2024-08-22T06:22:46","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=21878"},"modified":"2024-09-12T11:41:14","modified_gmt":"2024-09-12T02:41:14","slug":"post-21878","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-21878\/","title":{"rendered":"\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u6b69\u307f"},"content":{"rendered":"<p>\u3053\u308c\u304b\u3089\u5148\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u9593\u9055\u3044\u306a\u304f\u91cd\u8981\u306a\u8ca9\u58f2\u624b\u6bb5\u306e\u4e00\u3064\u3068\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u5f53\u793e\u3067\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u30c6\u30fc\u30de\u306b\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u9023\u8f09\u3092\u306f\u3058\u3081\u307e\u3057\u305f\u3002\u7b2c1\u56de\u76ee\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5b9f\u65bd\u306e5\u3064\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u30fb\u30e1\u30ea\u30c3\u30c8\u7b49\u306b\u3064\u3044\u3066\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n<p>\u7b2c2\u56de\u76ee\u306e\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u6b69\u307f\u300d\u3067\u3059\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5927\u56fd\u3067\u3042\u308b\u4e2d\u56fd\u3001\u305d\u3057\u3066\u7c73\u56fd\u3001\u65e5\u672c\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u3053\u308c\u307e\u3067\u306e\u6b69\u307f\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u65e2\u306b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u65b9\u3005\u306e\u307f\u306a\u3089\u305a\u3001\u3053\u308c\u304b\u3089\u691c\u8a0e\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u65b9\u3005\u3082\u542b\u3081\u3001\u672c\u30d6\u30ed\u30b0\u304c\u7686\u69d8\u306e\u53c2\u8003\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<h2 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Tok\u3092\u904b\u55b6\u3059\u308b\u30d0\u30a4\u30c8\u30c0\u30f3\u30b9\u793e\u306b\u3088\u308b\u300cDouyin\uff08\u6296\u97f3\u30fb\u30c9\u30a5\u30a4\u30f3\uff09\u300d\u3001\u304a\u3088\u3073Douyin\u306e\u30e9\u30a4\u30d0\u30eb\u3067\u3042\u308b\u300cKuaishou\uff08\u5feb\u624b\u30fb\u30af\u30a2\u30a4\u30b7\u30e7\u30a6\uff09\u300d\u3067\u3059\u3002\u306a\u304a\u3001\u524d\u8005\u306f\u90fd\u5e02\u90e8\u306e\u82e5\u8005\u306b\u4eba\u6c17\u3067\u5f8c\u8005\u306f\u8fb2\u6751\u90e8\u306e\u82e5\u8005\u306b\u4eba\u6c17\u304c\u3042\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u304a\u4e92\u3044\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7570\u306a\u3063\u3066\u3044\u308b\u70b9\u304c\u7279\u5fb4\u7684\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306bDouyin\u3068Kuaishou\u306bTaobao 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id=\"outline__1_2\">\u7740\u76ee\u70b9<\/h3>\n<p>\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u8a9e\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5b58\u5728\u3067\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u754c\u3092\u3051\u3093\u5f15\u3057\u3066\u3044\u308b\u70b9\u304c\u540c\u56fd\u306e\u7279\u5fb4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8457\u540d\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u65e5\u672c\u5186\u3067\u5e74\u9593\u6570\u5341\u5104\u5186\u306e\u5229\u76ca\u3092\u7a3c\u3050\u4eba\u3082\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u898f\u6a21\u306e\u5927\u304d\u3055\u306b\u9a5a\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u3088\u3046\u306b\u4e2d\u56fd\u3067\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u4e3b\u5c0e\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u304c\u5f62\u6210\u3055\u308c\u3066\u3044\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u305d\u306e\u73fe\u72b6\u306f\u300cMCN\uff08Multi-Channel Network\uff09\u300d\u306e\u5b58\u5728\u304b\u3089\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002MCN\u3068\u306f\u7c21\u5358\u306b\u8a00\u3046\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u5c02\u9580\u7684\u306b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u7d44\u7e54\u3084\u4f01\u696d\u4f53\u3092\u6307\u3057\u307e\u3059\u3002MCN\u306e\u5f79\u5272\u306f\u305d\u308c\u3060\u3051\u306b\u6b62\u307e\u3089\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3084\u5236\u4f5c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3082\u624b\u639b\u3051\u3066\u3044\u307e\u3059\u3002\u3042\u308b\u610f\u5473\u4f01\u696d\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u9593\u306b\u4f4d\u7f6e\u3059\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u3088\u3046\u306a\u5b58\u5728\u3067\u3059\u3002\u8457\u540d\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5358\u72ec\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u767b\u5834\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u591a\u304f\u306e\u30b1\u30fc\u30b9\u3067\u7d44\u7e54\u7684\u304b\u3064\u5c02\u9580\u7684\u306a\u652f\u3048\u304c\u3042\u3063\u3066\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4e16\u754c\u6700\u5927\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u3060\u3051\u3042\u3063\u3066\u3001\u4e00\u6b69\u3082\u4e8c\u6b69\u3082\u9032\u3093\u3067\u3044\u308b\u5370\u8c61\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<h2 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id=\"outline__1_1\">\u6b69\u307f<\/h3>\n<p>\u7d9a\u3044\u3066\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u6b69\u307f\u306b\u3064\u3044\u3066\u89e6\u308c\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u30022016\u5e74\u9803\u306bFacebook\u3084Instagram\u304c\u30e9\u30a4\u30d6\u914d\u4fe1\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u59cb\u3081\u3001\u3053\u308c\u3092\u4f7f\u7528\u3057\u3066\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u8996\u8074\u8005\u3092\u30b3\u30de\u30fc\u30b9\u3078\u3068\u8a98\u5c0e\u3059\u308b\u52d5\u304d\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u304c\u7c73\u56fd\u3067\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u8d77\u6e90\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u4e2d\u56fd\u3068\u540c\u3058\u304f2016\u5e74\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u8d77\u70b9\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u7c73\u56fd\u3067\u306f\u4e2d\u56fd\u307b\u3069\u6975\u7aef\u306b\u901f\u3044\u30da\u30fc\u30b9\u3067\u6d88\u8cbb\u8005\u306b\u6d78\u900f\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7c73\u56fd\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u672c\u683c\u5316\u3057\u306f\u3058\u3081\u305f\u306e\u306f\u30012020\u5e74\u9803\u3001\u3059\u306a\u308f\u3061\u30b3\u30ed\u30ca\u798d\u3060\u3068\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u3082\u4e2d\u56fd\u540c\u69d8\u306b\u30b3\u30ed\u30ca\u798d\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5229\u7528\u304c\u62e1\u5927\u3057\u305f\u70b9\u306f\u540c\u69d8\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4e2d\u56fd\u3067\u306f\u30b3\u30ed\u30ca\u524d\u306b\u65e2\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u51fa\u63c3\u3044\u3001\u6d88\u8cbb\u8005\u306b\u3088\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5229\u7528\u304c\u65e2\u306b\u5b9a\u7740\u5316\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u7c73\u56fd\u306b\u304a\u3051\u308b\u30b3\u30ed\u30ca\u524d\u306e\u72b6\u6cc1\u306f\u4e2d\u56fd\u306e\u69d8\u306b\u5b9a\u7740\u5316\u307e\u3067\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u306e\u3067\u3001\u305d\u306e\u70b9\u304c\u7c73\u56fd\u3068\u4e2d\u56fd\u3067\u72b6\u6cc1\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Amazon\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300cAmazon Live\u300d\u30922019\u5e742\u6708\u306b\u958b\u59cb\u3057\u307e\u3057\u305f\u304c\u3001\u5229\u7528\u304c\u6d3b\u767a\u5316\u3057\u305f\u306e\u306f\u30b3\u30ed\u30ca\u798d\u306e2020\u5e74\u306b\u5165\u3063\u3066\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u7c73\u56fd\u5927\u624b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30c1\u30a7\u30fc\u30f3\u306eWalmart\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300cWalmart Live\u300d\u3092\u958b\u59cb\u3057\u305f\u306e\u306f2020\u5e7412\u6708\u3068\u3001\u30b3\u30ed\u30ca\u304c\u62e1\u5927\u3057\u3066\u304b\u3089\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4ed6\u300cPopshop Live\u300d\u300cNTWRK\u300d\u3068\u3044\u3063\u305f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6709\u540d\u3067\u3042\u308a\u3001\u524d\u8005\u306f2019\u5e74\u3001\u5f8c\u8005\u306f2018\u5e74\u306e\u8a2d\u7acb\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306e\u5229\u7528\u304c\u672c\u683c\u5316\u3057\u306f\u3058\u3081\u305f\u306e\u306f2020\u5e74\u306b\u5165\u3063\u3066\u304b\u3089\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728Amazon Live\u3084Walmart Live\u306a\u3069\u304c\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u307b\u3069\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u65e5\u672c\u3068\u6bd4\u8f03\u3059\u308c\u3070\u7c73\u56fd\u3067\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u5927\u304d\u306a\u898f\u6a21\u3068\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3 id=\"outline__2_2\">\u7740\u773c\u70b9<\/h3>\n<p>\u7c73\u56fd\u3067\u3082\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u767b\u5834\u3059\u308b\u30b7\u30fc\u30f3\u306f\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u4e2d\u56fd\u3068\u306f\u3084\u3084\u72b6\u6cc1\u304c\u7570\u306a\u3063\u3066\u304a\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u4ee5\u5916\u306e\u65b9\u3005\u3082\u591a\u304f\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u306e\u5834\u5408\u3001\u30e1\u30fc\u30ab\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u5275\u696d\u8005\u81ea\u3089\u304c\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305fWalmart 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