{"id":22274,"date":"2024-10-09T17:03:54","date_gmt":"2024-10-09T08:03:54","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=22274"},"modified":"2025-05-27T15:25:52","modified_gmt":"2025-05-27T06:25:52","slug":"post-22274","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-22274\/","title":{"rendered":"\u4e2d\u56fd\u30fb\u7c73\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21"},"content":{"rendered":"<p>\u3053\u308c\u304b\u3089\u5148\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u9593\u9055\u3044\u306a\u304f\u91cd\u8981\u306a\u8ca9\u58f2\u624b\u6bb5\u306e\u4e00\u3064\u3068\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u5f53\u793e\u3067\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u30c6\u30fc\u30de\u306b\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u7b2c1\u56de\u76ee\u306f\u3001<a href=\"https:\/\/itsumo365.co.jp\/blog\/post-21858\/\" target=\"_blank\" rel=\"noopener\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5b9f\u65bd\u65b9\u6cd5<\/a>\u3001\u7b2c2\u56de\u76ee\u306f<a href=\"https:\/\/itsumo365.co.jp\/blog\/post-21878\/\" target=\"_blank\" rel=\"noopener\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u201c\u6b69\u307f\u201d<\/a>\u306b\u3064\u3044\u3066\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n<p>\u7b2c3\u56de\u76ee\u306e\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5e02\u5834\u898f\u6a21\u300d\u3067\u3059\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5927\u56fd\u3067\u3042\u308b\u4e2d\u56fd\u3001\u305d\u3057\u3066\u7c73\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306b\u3064\u3044\u3066\u89e6\u308c\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u52a0\u3048\u3066\u4e21\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u65e2\u306b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u65b9\u3005\u306e\u307f\u306a\u3089\u305a\u3001\u3053\u308c\u304b\u3089\u691c\u8a0e\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u65b9\u3005\u3082\u542b\u3081\u3001\u672c\u30d6\u30ed\u30b0\u304c\u7686\u69d8\u306e\u53c2\u8003\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p><span style=\"font-size: 1.4rem;\">\u203b\u203b\u6ce8\u610f\u3000\u6587\u4e2d\u306e\u70ba\u66ff\u30ec\u30fc\u30c8\u306f140\u5186\uff0fUS\u30c9\u30eb\u300120\u5186\uff0f\u4e2d\u56fd\u4eba\u6c11\u5143\u3067\u8a08\u7b97\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"outline__1\">\u4e2d\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u3068\u95a2\u9023\u60c5\u5831<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-22286\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/3ad17fa5a8c880da1a1f5dda517583d9.webp\" alt=\"\" \/><\/p>\n<h3 id=\"outline__1_1\">\u81a8\u5927\u306a\u30b5\u30a4\u30ba\u306e\u5e02\u5834\u898f\u6a21<\/h3>\n<p>\u4e2d\u56fd\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5927\u56fd\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f\u81a8\u5927\u3067\u3059\u30022017\u5e74\u306f\u308f\u305a\u304b196\u4e2d\u56fd\u4eba\u6c11\u5143\uff08\u7d04392\u5104\u5186\uff09\u3067\u3057\u305f\u304c\u30012023\u5e74\u306b\u306f4\u51469,168\u5104\u4e2d\u56fd\u4eba\u6c11\u5143\uff08\u7d0498\u5146\u5186\uff09\u306b\u307e\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30b0\u30e9\u30d5\u3067\u793a\u3057\u3066\u3044\u308b\u901a\u308a\u3001\u4e2d\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u6025\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u52e2\u3044\u306f\u8870\u3048\u3066\u3044\u307e\u305b\u3093\u30022024\u5e74\u306b\u306f\u65e5\u672c\u5186\u3067100\u5146\u5186\u3092\u7a81\u7834\u3059\u308b\u3053\u3068\u306f\u78ba\u5b9f\u3068\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7b2c2\u56de\u3067\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u3001\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u8a9e\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5b58\u5728\u3067\u3059\u3002\u4e2d\u306b\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u901a\u3058\u3066\u65e5\u672c\u5186\u3067\u5e74\u9593\u6570\u5341\u5104\u5186\u306e\u5229\u76ca\u3092\u7a3c\u3050\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3082\u3044\u308b\u3088\u3046\u306b\u3001\u540c\u56fd\u3067\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u754c\u3092\u3051\u3093\u5f15\u3057\u3066\u3044\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p><center><strong>\u3010\u4e2d\u56fd\u3011\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\uff08\u5358\u4f4d\uff1a\u5104\u4e2d\u56fd\u4eba\u6c11\u5143\uff09<\/strong><\/center><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" class=\"aligncenter size-large wp-image-22280\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/22274-1-1024x606.webp\" alt=\"\" \/><small><\/small><\/p>\n<p><center>\u51fa\u6240\uff1aChina&#8217;s live commerce data report 2023\uff08100ec.cn\uff09\uff08Statista\u7d4c\u7531\u3067\u53d6\u5f97\uff09<\/center><\/p>\n<h3 id=\"outline__1_2\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e3\u5927\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/h3>\n<p>\u3053\u3053\u3067\u3001\u4e2d\u56fd\u3067\u4eba\u6c17\u306e\u3042\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6700\u3082\u4eba\u6c17\u304c\u3042\u308b\u306e\u306fDouyin\uff08\u6296\u97f3\uff09\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u6d41\u901a\u7dcf\u984d\u5168\u4f53\u306e47%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002Douyin\u306fTik Tok\u3092\u904b\u55b6\u3059\u308b\u30d0\u30a4\u30c8\u30c0\u30f3\u30b9\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Douyin\u306b\u6b21\u3044\u3067\u591a\u3044\u306e\u304cKuaishou\uff08\u5feb\u624b\uff09\u306727%\u3001\u305d\u3057\u3066\u7b2c3\u4f4d\u304cTaobao Live\u306723%\u3067\u3059\u3002<\/p>\n<p>3\u8005\u5408\u8a08\u306e\u6d41\u901a\u7dcf\u984d\u3092\u7b97\u51fa\u3059\u308b\u3068\u7d044.5\u5146\u4e2d\u56fd\u4eba\u6c11\u5143\uff08\u7d0490\u5146\u5186\uff09\u3067\u3059\u3002\u4e0a\u3067\u793a\u3057\u305f\u3088\u3046\u306b\u4e2d\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u306f\u7d0498\u5146\u5186\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u4e2d\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5927\u534a\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u304b\u3064Douyin\u3001Kuaishou\u3001Taobao Live\u306e3\u8005\u306b\u3088\u3063\u3066\u30b7\u30a7\u30a2\u304c\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><center><strong>\u3010\u4e2d\u56fd\u3011\u4eba\u6c17\u306e\u3042\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u8abf\u67fb\u6642\u70b92022\u5e74\uff09<\/strong><\/center><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"850\" class=\"aligncenter size-large wp-image-22281\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/22274-2-1024x850.webp\" alt=\"\" \/><small><\/small><\/p>\n<p><center>\u51fa\u6240\uff1aChina&#8217;s e-commerce development report 2023\uff08Syntun\uff09\uff08Statista\u7d4c\u7531\u3067\u53d6\u5f97\uff09\u56de\u7b54\u6570\u975e\u516c\u958b<\/center><\/p>\n<h3 id=\"outline__1_3\">\u4eba\u6c17\u5546\u54c1<\/h3>\n<p>\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u304c\u4e2d\u56fd\u3067\u306f\u4eba\u6c17\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u6b21\u306e\u30b0\u30e9\u30d5\u306f\u4e2d\u56fd\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u3092\u5bfe\u8c61\u306b\u3057\u305f\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u5546\u54c1\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3067\u3059\u3002\u300c\u30a2\u30d1\u30ec\u30eb\u30fb\u9774\u30fb\u5e3d\u5b50\u300d\u304c63%\u3067\u30c8\u30c3\u30d7\u3001\u6b21\u3044\u3067\u300c\u98df\u54c1\u30fb\u98f2\u6599\u300d62%\u3001\u300c\u30b3\u30b9\u30e1\u300d52%\u3068\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300c\u679c\u7269\u30fb\u8fb2\u7523\u7269\u300d\u304c51%\u3068\u9ad8\u3044\u56de\u7b54\u7387\u3067\u3042\u308b\u70b9\u3082\u7279\u5fb4\u7684\u3067\u3059\u3002<\/p>\n<p>\u30b0\u30e9\u30d5\u306e\u901a\u308a\u3001\u56de\u7b54\u7387\u304c\u4f4e\u3044\u5546\u54c1\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5168\u4f53\u7684\u306b\u69d8\u3005\u306a\u5546\u54c1\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u53d6\u308a\u6271\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4e2d\u56fd\u306e\u3053\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u98df\u54c1\u3001\u30b3\u30b9\u30e1\u7b49\u304c\u4eba\u6c17\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u9069\u3055\u306a\u3044\u5546\u54c1\u30b8\u30e3\u30f3\u30eb\u3068\u3044\u3046\u3082\u306e\u306f\u7121\u304f\u3001\u5e83\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u898b\u3066\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><center><strong>\u3010\u4e2d\u56fd\u3011\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u5546\u54c1\uff08\u8abf\u67fb\u6642\u70b92022\u5e742\u6708\u3000n=2,000\uff09<\/strong><\/center><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"872\" class=\"aligncenter size-large wp-image-22282\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/22274-3-1024x872.webp\" alt=\"\" \/><small><\/small><\/p>\n<p><center>\u51fa\u6240\uff1aLive commerce trend report 2021\uff08199IT\uff09\uff08Statista\u7d4c\u7531\u3067\u53d6\u5f97\uff09<\/center><\/p>\n<h2 id=\"outline__2\">\u7c73\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u898f\u6a21\u3068\u95a2\u9023\u60c5\u5831<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-full wp-image-22287\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/cd0f45a1ebfb9e2686f8b4753733dcc9.webp\" alt=\"\" \/><\/p>\n<h3 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\/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" class=\"aligncenter size-large wp-image-22283\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/22274-4-1024x555.webp\" alt=\"\" \/><small><\/small><\/p>\n<p><center>\u51fa\u6240\uff1aeMarketer\uff08January 2024\uff09\uff08Statista\u7d4c\u7531\u3067\u53d6\u5f97\uff09<\/center><\/p>\n<h3 id=\"outline__2_2\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u5b9f\u65bd\u65b9\u6cd5\u306f\u69d8\u3005<\/h3>\n<p>\u4e2d\u56fd\u3067\u306fDouyin\u3001Kuaishou\u3001Taobao Live\u3068\u3044\u3063\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u7c73\u56fd\u306e\u72b6\u6cc1\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u7b2c2\u56de\u306e\u30b3\u30e9\u30e0\u3067\u3082\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u3001\u7c73\u56fd\u3067\u306f2016\u5e74\u9803\u306bFacebook\u3084Instagram\u304c\u30e9\u30a4\u30d6\u914d\u4fe1\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u59cb\u3081\u3001\u73fe\u5728\u3067\u3082\u305d\u308c\u3089\u3092\u4f7f\u7528\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u304c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Amazon\u306b\u3088\u308b\u300cAmazon Live\u300d\u3084\u5927\u624b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30c1\u30a7\u30fc\u30f3\u306eWalmart\u306b\u3088\u308b\u300cWalmart Live\u300d\u306e\u3088\u3046\u306b\u3001\u5927\u624bEC\u4e8b\u696d\u8005\u4e3b\u5c0e\u306b\u3088\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u52d5\u304d\u3082\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7c73\u56fd\u3067\u3082\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e8b\u4f8b\u306f\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u30e1\u30fc\u30ab\u30fc\u306e\u8a2d\u7acb\u8005\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u81ea\u3089\u304c\u51fa\u6f14\u3059\u308b\u30b1\u30fc\u30b9\u3084\u3001\u4f8b\u3048\u3070Walmart 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\/>\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" class=\"aligncenter size-large wp-image-22284\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2024\/10\/22274-5-1024x529.webp\" alt=\"\" \/><small><\/small><\/p>\n<p><center>\u51fa\u6240\uff1aMcKinsey &amp; Company\uff08August 2023\uff09\uff08Statista\u7d4c\u7531\u3067\u53d6\u5f97\uff09\u203b\u56de\u7b54\u6570\u975e\u516c\u958b<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u308c\u304b\u3089\u5148\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u9593\u9055\u3044\u306a\u304f\u91cd\u8981\u306a\u8ca9\u58f2\u624b\u6bb5\u306e\u4e00\u3064\u3068\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u5f53\u793e\u3067\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u30c6\u30fc\u30de\u306b\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u7b2c1\u56de\u76ee\u306f\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5b9f\u65bd\u65b9\u6cd5\u3001\u7b2c2\u56de\u76ee\u306f\u30e9\u30a4\u30d6\u30b3 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