{"id":22577,"date":"2025-02-10T08:10:36","date_gmt":"2025-02-09T23:10:36","guid":{"rendered":"https:\/\/itsumo365.co.jp\/blog\/?p=22577"},"modified":"2025-02-18T19:11:23","modified_gmt":"2025-02-18T10:11:23","slug":"post-22577","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-22577\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011Amazon Marketing Cloud\uff08AMC\uff09\u306e\u4ed5\u69d8\u5909\u66f4\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<h2 id=\"outline__1\">Amazon Marketing Cloud\u3068\u306f\uff1f<\/h2>\n<p>Amazon\u304c\u63d0\u4f9b\u3059\u308b\u300cAmazon Marketing Cloud\uff08AMC\uff09\u300d\u306f\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u6709\u76ca\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>Amazon\u304c\u4fdd\u6709\u3059\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u5b89\u5168\u306b\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306aAMC\u306b\u65b0\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u305f\u3053\u3068\u304c\u300cunBoxed 2024\u300d\u3067\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001AMC\u306e\u6982\u8981\u304b\u3089\u6700\u65b0\u6a5f\u80fd\u3001\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>Amazon\u5e83\u544a\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306e\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"font-size: 1.4rem;\">\u203b\u95b2\u89a7\u6642\u671f\u306b\u3088\u308a\u672c\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u306e\u60c5\u5831\u306f\u5909\u66f4\u30fb\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3054\u3056\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"outline__2\">AMC\u306e\u7279\u5fb4<\/h2>\n<p>Amazon Marketing Cloud\uff08AMC\uff09\u306f\u3001Amazon\u304c\u63d0\u4f9b\u3059\u308b\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30c7\u30fc\u30bf\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>AMC\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u307e\u305a\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306a\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>AMC\u3067\u306fAmazon\u304c\u4fdd\u6709\u3059\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\uff08\u4e00\u90e8\u6709\u6599\uff09\u3092\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u65bd\u3055\u308c\u305f\u5b89\u5168\u306a\u74b0\u5883\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u5e83\u544a\u4e3b\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5b89\u5168\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4eca\u307e\u3067\u898b\u3048\u306a\u304b\u3063\u305fAmazon\u5185\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ef\u8996\u5316\u3067\u304d\u3001\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u6700\u9069\u306a\u5e83\u544a\u904b\u7528\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>AMC\u3067\u306fSQL\u3068\u3044\u3046\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u8a00\u8a9e\u3067\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u3092\u81ea\u7531\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306eID\u3092\u8d77\u56e0\u3068\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308c\u308b\u70b9\u306f\u3001AMC\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>ID\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3072\u3068\u308a\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u3001\u7d4c\u7531\u3057\u305f\u5e83\u544a\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u7d4c\u8def\u3092\u89e3\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u3067\u6700\u3082\u58f2\u4e0a\u304c\u9ad8\u3044\u306e\u304b\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u5e83\u544a\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001AMC\u3067\u306f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4e3b\u306f\u72ec\u81ea\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u308c\u307e\u3067\u30ea\u30fc\u30c1\u3067\u304d\u306a\u304b\u3063\u305f\u6f5c\u5728\u9867\u5ba2\u5c64\u3078\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5bfe\u7b56\u304c\u4e07\u5168\u306a\u70b9\u3082AMC\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>AMC\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u500b\u4eba\u60c5\u5831\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u60c5\u5831\u3092\u542b\u307e\u306a\u3044\u5f62\u3067\u30c7\u30fc\u30bf\u304c\u96c6\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4ed5\u7d44\u307f\u306b\u3088\u3063\u3066\u5e83\u544a\u4e3b\u306f\u3001\u6628\u4eca\u53b3\u3057\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u6cd5\u898f\u5236\u306e\u4e2d\u3067\u3082\u3001\u5b89\u5fc3\u3057\u3066\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>AMC\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u652f\u51fa\u3092\u6700\u9069\u5316\u3057\u3066ROAS\u3092\u6539\u5584\u3067\u304d\u308b\u3068\u3068\u3082\u306b\u3001\u8cfc\u5165\u6570\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>AMC\u306f\u5358\u306a\u308b\u30c7\u30fc\u30bf\u30af\u30ea\u30fc\u30f3\u30eb\u30fc\u30e0\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u5e83\u544a\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__3\">unBoxed 2024\u3067\u767a\u8868\u3055\u308c\u305f\u6700\u65b0\u306eAMC\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/h2>\n<p>Amazon\u3067\u306f\u3001\u5e74\u306b1\u5ea6\u306e\u30da\u30fc\u30b9\u3067\u3001Amazon\u5e83\u544a\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u767a\u8868\u3059\u308b\u300cunBoxed\u300d\u3068\u3044\u3046\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u958b\u50ac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2024\u5e7411\u67087\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f\u6700\u65b0\u306eunBoxed\u3067\u306f\u3001AMC\u306e\u65b0\u6a5f\u80fd\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>unBoxed 2024\u3067\u767a\u8868\u3055\u308c\u305f\u5927\u304d\u306a\u5909\u66f4\u70b9\u306f\u3001\u4e0b\u8a18\u306e2\u70b9\u3067\u3059\u3002<\/p>\n<p><span class=\"markerYellow\"><strong>1.\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u5e83\u544a\u4e3b\u304cAMC\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<br \/>\n2.AMC\u3067\u4f5c\u6210\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306e\u914d\u4fe1\u306b\u6d3b\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f<\/strong><\/span><\/p>\n<p>AMC\u306f\u3068\u3066\u3082\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u5b9f\u306f\u8ab0\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>AMC\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001AMC\u306e\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3068\u300c\u30a4\u30f3\u30b9\u30bf\u30f3\u30b9\u300d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001Amazon Ads\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3057\u304b\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u4e00\u90e8\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3084EC\u652f\u63f4\u4e8b\u696d\u8005\u3057\u304b\u4f5c\u6210\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3057\u3066\u30a4\u30f3\u30b9\u30bf\u30f3\u30b9\u306e\u958b\u8a2d\u306b\u306f\u3001\u4e0b\u8a182\u3064\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><span class=\"markerYellow\"><strong>1.Amazon DSP\u3067\u306e\u5e83\u544a\u8cbb\u304c300\u4e07\u5186\u4ee5\u4e0a<br \/>\n2.Amazon\u5074\u306e\u5be9\u67fb\u30fb\u627f\u8a8d<\/strong><\/span><\/p>\n<p>\u53b3\u3057\u3044\u6761\u4ef6\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u305f\u305f\u3081\u3001AMC\u306f\u4e00\u90e8\u306e\u5927\u578b\u5e83\u544a\u4e3b\u306e\u307f\u3057\u304b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4eca\u56de\u306e\u5909\u66f4\u306b\u3088\u3063\u3066\u30a4\u30f3\u30b9\u30bf\u30f3\u30b9\u306e\u958b\u8a2d\u6761\u4ef6\u304c\u64a4\u5ec3\u3055\u308c\u305f\u305f\u3081\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u5e83\u544a\u4e3b\u304cAMC\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001Amazon 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