{"id":7816,"date":"2021-11-24T10:48:31","date_gmt":"2021-11-24T01:48:31","guid":{"rendered":"http:\/\/itsumo365.co.jp\/blog\/?p=7816"},"modified":"2022-09-15T15:48:08","modified_gmt":"2022-09-15T06:48:08","slug":"post-7816","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-7816\/","title":{"rendered":"\u3010D2C\u30fbEC\u696d\u754c\u52d5\u5411\u3011\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834\u306e\u6226\u7565\u304b\u3089\u5b66\u3076\u4eca\u5f8c\u306e\u65e5\u672c\u5e02\u5834\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p><a href=\"\/blog\/cms\/wp-content\/uploads\/2019\/03\/f4cbad5104eabaa31a2da4c1bf91b65d.jpg\" target=\"_blank\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8065\" src=\"\/blog\/cms\/wp-content\/uploads\/2019\/03\/f4cbad5104eabaa31a2da4c1bf91b65d.jpg\" alt=\"\" width=\"740\" height=\"416\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002D2C\u30fbEC\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u3044\u3064\u3082\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30e1\u30ea\u30ab\u306f\u3001\u4e16\u754c\u7b2c2\u4f4d\u306eD2C\u30fbEC\u5e02\u5834\u898f\u6a21\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30a2\u30e1\u30ea\u30ab\u306e2020\u5e74\u306eD2C\u30fbEC\u5e02\u5834\u898f\u6a21\u306f7,945\u5104\u30c9\u30eb\u3067\u3001\u65e5\u672c\u306e1,413\u5104\u30c9\u30eb\u306e\u7d045.6\u500d\u3067\u3059\uff08<\/span><a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\"><span style=\"font-weight: 400;\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c2\u5e74\u5ea6\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<p>\u307e\u305f\u3001\u5e02\u5834\u898f\u6a21\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u5e02\u5834\u306f\u3001\u65e5\u672c\u3068\u6bd4\u3079\u30662\u5e74\u5148\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u5e02\u5834\u306e\u73fe\u72b6\u3092\u77e5\u308c\u3070\u3001\u4e16\u754c\u6700\u5148\u7aef\u306e\u4e8b\u60c5\u304c\u5206\u304b\u308b\u307b\u304b\u3001\u4eca\u5f8c\u306e\u65e5\u672c\u306e\u5e02\u5834\u52d5\u5411\u3082\u4e88\u6e2c\u53ef\u80fd\u3067\u3059\u3002\u4eca\u56de\u306f\u4e16\u754c\u6700\u5148\u7aef\u306eD2C\u30fbEC\u696d\u754c\u4e8b\u60c5\u3068\u3001\u4eca\u5f8c\u306e\u65e5\u672c\u306eD2C\u30fbEC\u5e02\u5834\u306e\u52d5\u5411\u3092\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u65b9\u306e\u305f\u3081\u306b\u3001\u73fe\u5728\u306e\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u696d\u754c\u3084\u5e02\u5834\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__1\"><span style=\"font-weight: 400;\">\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3088\u3046\uff01<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u898f\u6a21\u304b\u3089\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17529 size-large aligncenter\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2021\/11\/7816-01-843x1024.png\" alt=\"\" width=\"843\" height=\"1024\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a\u7d4c\u6e08\u7523\u696d\u7701\/\u4ee4\u548c2\u5e74\u5ea6\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\/2021\u5e747\u6708<br \/>\n<\/span>\u51fa\u5178\uff1a<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf<\/a><\/p>\n<p><strong>\u30a2\u30e1\u30ea\u30ab\u306eBtoC\uff70EC\u5e02\u5834\u306f\u4e16\u754c\u7b2c2\u4f4d\u306e\u5e02\u5834\u898f\u6a21<\/strong>\u3067\u3042\u308a\u30012019\u5e74\u306f6,017\u5104US\u30c9\u30eb\u30012020\u5e74\u306f7,945\u5104US\u30c9\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1\u4f4d\u306e\u4e2d\u56fd\u3068\u306f\u7d043\u500d\u306e\u958b\u304d\u304c\u3042\u308a\u307e\u3059\u304c\u30013\u4f4d\u4ee5\u4e0b\u306e\u56fd\u3005\u306e\u5e02\u5834\u898f\u6a21\u3092\u5927\u304d\u304f\u4e0a\u56de\u3063\u3066\u304a\u308a\u3001\u5e74\u3005\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fEC\u5e02\u5834\u898f\u6a21\u3068\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3057\u305f\u3044\u306e\u304c\u300cEC\u5316\u7387\u300d\uff08\u5168\u5546\u53d6\u5f15\u306e\u3046\u3061EC\u5e02\u5834\u306b\u3066\u53d6\u5f15\u3055\u308c\u308b\u5272\u5408\uff09\u3067\u3059\u3002<\/p>\n<p>EC\u5316\u7387\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u56fd\u306eEC\u5316\u3078\u306e\u59ff\u52e2\u30fb\u7a4d\u6975\u6027\u3092\u8003\u5bdf\u3057\u305f\u308a\u3001\u5206\u91ce\u30fb\u30b8\u30e3\u30f3\u30eb\u5225\u306eEC\u5316\u7387\u304b\u3089\u4eca\u5f8c\u306e\u52d5\u5411\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" class=\"alignnone size-large wp-image-17530\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2021\/11\/7816-02-1024x614.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\uff1a\u7d4c\u6e08\u7523\u696d\u7701\/\u4ee4\u548c2\u5e74\u5ea6\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\/2021\u5e747\u6708<br \/>\n<\/span>\u51fa\u5178\uff1a<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf<\/a><\/p>\n<p>2018\u5e74\u7b2c1\u56db\u534a\u671f\u306b9.6\uff05\u3060\u3063\u305fEC\u5316\u7387\u306f2020\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u304a\u3044\u306614.0\uff05\u30684.4\u30dd\u30a4\u30f3\u30c8\u5897\u3068\u306a\u308a\u3001\u3068\u308a\u308f\u3051<strong>2020\u5e74\u7b2c2\u56db\u534a\u671f\u306b\u306f\u4e00\u664216.1\uff05\u3092\u8a18\u9332<\/strong>\u3059\u308b\u306a\u3069\u3001\u9ad8\u3044EC\u5316\u7387\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\uff08\u65e5\u672c\u306eEC\u5316\u7387\u306f2018\u5e74\u6642\u70b9\u30676.22\uff05\u30012020\u5e74\u306f8.08\uff05\u30011.86\u30dd\u30a4\u30f3\u30c8\u5897\u3067\u3042\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u4f38\u9577\u7387\u306e\u9ad8\u3055\u304c\u7aba\u3048\u308b\uff09\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\uff08\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u4ee4\u548c2\u5e74\u5ea6\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb<\/a>\u300d\uff09\u3067\u306f2020\u5e74\u7b2c2\u56db\u534a\u671f\u306eEC\u5316\u7387\u306b\u3064\u3044\u3066\u3001\u300c\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u306b\u3088\u308b\u5c0f\u58f2\u5b9f\u5e97\u8217\u306e\u9589\u9396\u7b49\u306b\u3088\u3063\u3066\u6025\u901f\u306aEC\u3078\u306e\u30c1\u30e3\u30cd\u30eb\u30b7\u30d5\u30c8\u3092\u7d4c\u9a13\u3057\u305f\u300d\u70ba\u3068\u3057\u3066\u3044\u307e\u3059\uff08p.121\uff09\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u306eEC\u5316\u7387\u306e\u63a8\u79fb\u3092\u898b\u308b\u3068\u3084\u3084\u4e0b\u964d\u6c17\u5473\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001<strong>\u5e74\u5e73\u5747\u7d041.0\u30dd\u30a4\u30f3\u30c8\u5897\u7a0b\u306e\u6210\u9577\u7387\u3060\u3063\u305fEC\u5316\u7387\u306f\u30012020\u5e74\u7b2c4\u56db\u534a\u671f\u6642\u70b9\u3067\u7d042.0\u30dd\u30a4\u30f3\u30c8\u5897\u306e\u7d50\u679c\u3092\u751f\u3093\u3067\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u8513\u5ef6\u306b\u3088\u308b\u5916\u51fa\u898f\u5236\u306a\u3069\u304c\u3001\u5f93\u6765\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u53ca\u307c\u3057\u305f\u3068\u63a8\u6e2c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" class=\"alignnone size-large wp-image-17531\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2021\/11\/7816-03-1024x452.png\" alt=\"\" \/><\/p>\n<p>\u53c2\u8003\uff1aRertail Indicators Branch, U.S. Census Bureau,February 19,2021\u3088\u308a\u63a8\u8a08<br \/>\n\u6ce8\uff1a\u8abf\u6574\u524d\u306e\u5358\u7d14\u96c6\u8a08\u5024<\/p>\n<p>\u307e\u305f\u5546\u6750\u5225\u306eEC\u5e02\u5834\u898f\u6a21\u3092\u898b\u308b\u3068\u3001\u300c\u5bb6\u5177\u30fb\u5efa\u6750\u30fb\u96fb\u5b50\u6a5f\u5668\u300d\u306e\u30b8\u30e3\u30f3\u30eb\u304c\u524d\u5e74\u6bd459.9\uff05\u306e\u62e1\u5927\u3092\u8a18\u9332\u3057\u3066\u304a\u308a\u3001<strong>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u8513\u5ef6\u306e\u5f71\u97ff\u3082\u53d7\u3051\u3066\u3001\u5c45\u4f4f\u7a7a\u9593\u306e\u6539\u5584\u30fb\u5145\u5b9f\u5ea6\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3093\u3060\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u305f<\/strong>\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u5bb6\u5177\u30fb\u5efa\u6750\u30fb\u96fb\u5b50\u6a5f\u5668\u300d\u306e\u30b8\u30e3\u30f3\u30eb\u7a0b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u300c\u8863\u985e\u30fb\u96d1\u8ca8\u300d\u3068\u3044\u3063\u305fD2C\u30fb\u30a2\u30d1\u30ec\u30eb\u5206\u91ce\u306b\u95a2\u4fc2\u3059\u308b\u30b8\u30e3\u30f3\u30eb\u3067\u3082\u5927\u304d\u304f\u5e02\u5834\u898f\u6a21\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3044\u308f\u3086\u308b\u300c\u5de3\u3054\u3082\u308a\u9700\u8981\u300d\u306b\u8ffd\u968f\u3059\u308b\u5f62\u3067\u3001<strong>\u5f93\u6765\u30aa\u30d5\u30e9\u30a4\u30f3\u8ca9\u58f2\u304c\u4e3b\u6d41\u3060\u3063\u305f\u30b8\u30e3\u30f3\u30eb\u306b\u3082EC\u5316\u306e\u6d41\u308c\u304c\u51fa\u3066\u3044\u308b<\/strong>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u306e\u73fe\u72b6\u3092\u77e5\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u300cEC\u30b5\u30a4\u30c8\uff08EC\u30e2\u30fc\u30eb\uff09\u306e\u5e02\u5834\u898f\u6a21\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5927\u624b\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u300ceMarketer\u300d\u306e\u300c<a href=\"https:\/\/www.emarketer.com\/chart\/247679\/top-10-us-retailers-ranked-by-retail-ecommerce-share-2021-of-total-retail-ecommerce-sales\" target=\"_blank\" class=\"external ext_icon\">Top 10 US Retailers, Ranked by Retail Ecommerce Share, 2021<\/a>\u300d\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u306b\u304a\u3051\u308b\u30b7\u30a7\u30a2\u306fAmazon\u304c41.4\uff05\u30012\u4f4d\u306e\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c7.2\uff05\u30013\u4f4d\u306eeBay\u304c4.3\uff05\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u3066\u304a\u308a\u30012020\u5e74\u6642\u70b9\u306e<strong>\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834\u306b\u304a\u3051\u308b\u30b7\u30a7\u30a2\u306fAmazon\u304c\u5727\u5012\u7684<\/strong>\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u5206\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8d8a\u5883EC\u3068\u3057\u3066\u6709\u540d\u306a\u300ceBay\u300d\u3067\u3055\u3048\u3001EC\u5e02\u5834\u306e4.3\uff05\u306e\u30b7\u30a7\u30a2\u3068\u3044\u3046\u3053\u3068\u304b\u3089\u3082\u3001Amazon\u306eEC\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u3044\u304b\u306b\u5727\u5012\u7684\u304b\u304c\u5206\u304b\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u5185\u5bb9\u3092\u8981\u7d04\u3059\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u306e\u73fe\u72b6\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u898f\u6a21\u306f\u4e16\u754c\u7b2c2\u4f4d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u8513\u5ef6\u306e\u5f71\u97ff\u3082\u53d7\u3051\u3001EC\u5316\u7387\u306f\u5e74\u6210\u95772.0\u30dd\u30a4\u30f3\u30c8\u5897<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EC\u5e02\u5834\u30b7\u30a7\u30a2\u306fAmazon\u304c41.4\uff05\u3067\u30012\u4f4d\u306e\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\uff087.2\uff05\uff09\u306b\u5dee\u3092\u3064\u3051\u3066\u3044\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u5185\u5bb9\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u3001\u6b21\u306e\u7ae0\u306b\u79fb\u308a\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2 id=\"outline__2\">\u7d50\u8ad6\uff01\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834\u304b\u3089\u5b66\u3076\u4eca\u5f8c\u306e\u30dd\u30a4\u30f3\u30c84\u3064<\/h2>\n<p>\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u898f\u6a21\u306e\u5927\u304d\u3055\u3001\u6210\u9577\u7387\u306e\u9ad8\u3055\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u304b\u3089\u65e5\u672c\u304c\u5b66\u3076\u3079\u304d\u5e02\u5834\u52d5\u5411\u306b\u306f\u4e00\u4f53\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u8a73\u7d30\u306f\u5f8c\u8ff0\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u7d50\u8ad6\u304b\u3089\u3044\u3046\u3068\u4ee5\u4e0b\u306e4\u3064\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>Amazon\u4e2d\u5fc3\u3067\u56de\u308b\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834<\/li>\n<li>\u4e16\u754c\u3067\u6ce8\u76ee\u3055\u308c\u308b\u8d8a\u5883EC\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u300ceBay\u300d<\/li>\n<li>\u65b0\u305f\u306a\u52e2\u529b\uff01Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304c\u6ce8\u76ee<\/li>\n<li>\u65e5\u672c\u3067\u3082\u62e1\u5927\u4e2d\uff01\u30a2\u30e1\u30ea\u30ab\u3067\u76db\u308a\u4e0a\u304c\u308bD2C\u5e02\u5834<\/li>\n<\/ol>\n<p>\u5148\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u306f\u300cAmazon\u4e00\u5f37\u300d\u306e\u72b6\u614b\u304c\u7dad\u6301\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057<strong>Amazon\u306e\u4e00\u5f37\u72b6\u614b\u306fEC\u5e02\u5834\u306b\u9650\u3063\u305f\u8a71\u3067\u3042\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u542b\u3081\u305f\u5c0f\u58f2\u5168\u4f53\u306e\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u300c\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u300d\u304c\u30c8\u30c3\u30d7\u3092\u72ec\u8d70<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e21\u793e\u306f\u305d\u308c\u305e\u308c\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u65bd\u7b56\u306b\u529b\u3092\u5165\u308c\u3066\u304a\u308a\u3001\u5c0f\u58f2\u5e02\u5834\u5168\u4f53\u306b\u304a\u3051\u308b\u58f2\u4e0a\u5411\u4e0a\u3068\u3001EC\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u52aa\u3081\u3066\u3044\u308b\u3068\u8003\u5bdf\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f<strong>\u3053\u308c\u304b\u3089\u306eEC\u30d3\u30b8\u30cd\u30b9\u306f\u56fd\u5185\u306e\u5e02\u5834\u898f\u6a21\u30fb\u30b7\u30a7\u30a2\u3060\u3051\u3067\u306a\u304f\u3001\u6d77\u5916\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u305f\u65bd\u7b56\uff08\u8d8a\u5883EC\uff09\u3082\u5c55\u958b<\/strong>\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8d8a\u5883EC\u3068\u3057\u3066\u6709\u540d\u306a\u300ceBay\u300d\u306f\u4e16\u754c190\u30ab\u56fd\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u5de8\u5927EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001\u500b\u4eba\u30fb\u6cd5\u4eba\u554f\u308f\u305a\u69d8\u3005\u306a\u5546\u54c1\u3092\u51fa\u54c1\u3001\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306eEC\u5e02\u5834\u30b7\u30a7\u30a2\u3067\u3082\u7b2c3\u4f4d\uff084.3\uff05\uff1a<a href=\"https:\/\/www.emarketer.com\/chart\/247679\/top-10-us-retailers-ranked-by-retail-ecommerce-share-2021-of-total-retail-ecommerce-sales\" target=\"_blank\" class=\"external ext_icon\">Top 10 US Retailers, Ranked by Retail Ecommerce Share, 2021<\/a> \u3088\u308a\uff09\u306b\u5165\u308beBay\u306e\u4eca\u5f8c\u306e\u5c55\u958b\u30fb\u767a\u5c55\u306b\u3082\u6ce8\u76ee\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u6025\u901f\u306aEC\u5e02\u5834\u306e\u62e1\u5927\u3001EC\u5316\u7387\u306e\u4e0a\u6607\u306b\u3088\u308a\u3001EC\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u4e8b\u696d\u8005\u540c\u58eb\u306e\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u73fe\u72b6\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306fAmazon\u306eEC\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5727\u5012\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u308b\u610f\u5473\u5408\u3044\u304b\u3089Amazon\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306b\u30b7\u30e7\u30c3\u30d7\u3092\u69cb\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u69d8\u3005\u306a\u4e8b\u696d\u8005\u304cEC\u30d3\u30b8\u30cd\u30b9\u306b\u53c2\u5165\u3057\u3066\u304d\u305f\u7d50\u679c\u3001\u65e2\u5b58\u306e\u96c6\u5ba2\u65bd\u7b56\u3084\u8ca9\u58f2\u624b\u6cd5\u3067\u751f\u304d\u6b8b\u308c\u306a\u3044\u4e8b\u696d\u8005\u304c\u51fa\u3066\u304d\u305f\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n<p><strong>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3053\u3046\u3057\u305f\u5e02\u5834\u306e\u3046\u306d\u308a\u306e\u4e2d\u3067\u3001D2C\uff08Direct to Consumer\uff09\u3068\u3044\u3046\u65b0\u3057\u3044\u8ca9\u58f2\u6226\u7565\u3092\u6301\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u304c\u591a\u304f\u8a95\u751f<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>D2C\u30d6\u30e9\u30f3\u30c9\u306f\u300c<strong>\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3<\/strong>\u300d\u3084\u300c<strong>\u30d6\u30e9\u30f3\u30c9\u306e\u5171\u5275\u6027<\/strong>\u300d\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30b3\u30a2\u306a\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3001EC\u5e02\u5834\u4e0a\u3067\u5f90\u3005\u306b\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u6ce8\u76ee\u306e\u5b58\u5728\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834\u306e\u52d5\u5411\u304b\u3089\u3001\u65e5\u672c\u306eEC\u5e02\u5834\u306e\u672a\u6765\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001EC\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u4e8b\u696d\u8005\u304c\u4eca\u53d6\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3068\u306e\u5171\u901a\u70b9\u3001\u7570\u306a\u308b\u70b9\u3092\u6574\u7406\u3057\u3001\u8d77\u3053\u308a\u5f97\u308b\u5909\u5316\u3092\u4e88\u6e2c\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"outline__3\">Amazon\u4e2d\u5fc3\u3067\u56de\u308b\u30a2\u30e1\u30ea\u30abEC\u5e02\u5834<\/h2>\n<h3 id=\"outline__3_1\">\u30a2\u30e1\u30ea\u30ab\u306e\u5e02\u5834\u30b7\u30a7\u30a238.7\uff05\uff01Amazon\u306e\u5727\u5012\u7684\u52e2\u529b<\/h3>\n<p>\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u5e02\u5834\u306e\u7279\u5fb4\u306e\uff11\u3064\u304c\u3001Amazon\u304c\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u5360\u3081\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u5927\u624b\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u300ceMarketer \u300d\u306b\u3088\u308b\u300c<a href=\"https:\/\/www.emarketer.com\/chart\/247679\/top-10-us-retailers-ranked-by-retail-ecommerce-share-2021-of-total-retail-ecommerce-sales\" target=\"_blank\" class=\"external ext_icon\">2020\u5e74\u306e\u30a2\u30e1\u30ea\u30ab\u4f01\u696d\u306eE\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u9ad8\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d10\u793e\uff082020\u5e742\u6708\uff09<\/a>\u300d\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001EC\u5e02\u5834\u30b7\u30a7\u30a2\u306fAmazon\u304c38.7\uff05\u3092\u5360\u3081\u3066\u304a\u308a\u30012\u4f4d\u4ee5\u4e0b\u306e\u300cWalmart\uff08\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\uff09\u300d\u300ceBay\uff08\u30a4\u30fc\u30d9\u30a4\uff09\u300d\u300cApple\uff08\u30a2\u30c3\u30d7\u30eb\uff09\u300d\u300cThe Home Depot\uff08\u30db\u30fc\u30e0\u30c7\u30dd\uff09\u300d\u300cWayfair\uff08\u30a6\u30a7\u30a4\u30d5\u30a7\u30a2\u30fc\uff09\u300d\u300cBest Buy\uff08\u30d9\u30b9\u30c8\u30d0\u30a4\uff09\u300d\u3068\u3044\u3063\u305f\u4f01\u696d\u3092\u5927\u304d\u304f\u5f15\u304d\u96e2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"616\" class=\"aligncenter size-full wp-image-15649\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2019\/03\/c008f4ea32be7a2d4fabefca60f054b5.png\" alt=\"\" \/><\/p>\n<p>\u56f31\uff1a2020\u5e74\u306e\u30a2\u30e1\u30ea\u30ab\u4f01\u696d\u306eE\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u9ad8\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d10\u793e\uff082020\u5e742\u6708\uff09<br \/>\n\u51fa\u5178\uff1a<a href=\"https:\/\/www.emarketer.com\/chart\/233980\/top-10-us-companies-ranked-by-retail-ecommerce-sales-share-2020-of-us-retail-ecommerce-sales\" target=\"_blank\" class=\"external ext_icon\">emarketer.com\uff08Top 10 US Companies, Ranked By Retail Ecommerce Sales Share, 2020\uff09<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"outline__3_2\"><b>Amazon\u304cD2C\u30fbEC\u306e\u67a0\u3092\u8d85\u3048\u3001\u30ea\u30a2\u30eb\u5c0f\u58f2\u696d\u754c\u306b\u3082\u9032\u51fa\uff01<\/b><\/h3>\n<p>D2C\u30fbEC\u5e02\u5834\u3067\u4e16\u754c\u30c8\u30c3\u30d7\u306e\u5ea7\u306b\u3044\u308bAmazon\u306f\u3001\u30ea\u30a2\u30eb\u306e\u5c0f\u58f2\u696d\u754c\u3078\u306e\u9032\u51fa\u306b\u3082\u529b\u3092\u6ce8\u3044\u3067\u3044\u307e\u3059\u3002<br \/>\nAmazon\u306f2017\u5e74\u306b\u3001\u98df\u54c1\u5c0f\u58f2\u696d\u306e\u5927\u624b\u3067\u3042\u308b\u300c\u30db\u30fc\u30eb\u30d5\u30fc\u30ba\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u300d\u3092\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002\u6700\u8fd1\u306f\u751f\u9bae\u98df\u54c1\u306e\u5373\u6642\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u307b\u304b\u3001\u8a66\u9a13\u7684\u306b\u7121\u4eba\u5e97\u8217\u306e\u904b\u55b6\u3082\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bAmazon\u306fD2C\u30fbEC\u306e\u67a0\u3092\u8d85\u3048\u3001\u30ea\u30a2\u30eb\u3078\u306e\u5f71\u97ff\u529b\u3082\u5f37\u3081\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u30aa\u30d5\u30e9\u30a4\u30f3\u5e02\u5834\u306b\u304a\u3051\u308bAmazon\u306e\u30b7\u30a7\u30a2\u306f\u672a\u3060\u4f4e\u304f\u3001\u30c8\u30c3\u30d7\u3092\u72ec\u8d70\u3059\u308b\u306e\u306f\u300c\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u300d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u542b\u3081\u305f\u5c0f\u58f2\u58f2\u4e0a\u9ad8\u30e9\u30f3\u30ad\u30f3\u30b0\uff082020\u5e74\u5ea6\uff09\u3067\u306f\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u5927\u5dee\u3092\u3064\u3051\u30662\u4f4d\u306eAmazon\u306b\u52dd\u5229\u3057\u3066\u304a\u308a\u3001Amazon\u306e\u53d6\u308a\u7d44\u307f\u306f\u307e\u3060\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" class=\"alignnone size-large wp-image-17532\" src=\"https:\/\/itsumo365.co.jp\/blog\/cms\/wp-content\/uploads\/2021\/11\/7816-04-1024x534.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u51fa\u5178\uff1aNRF\/Top 100 Retailers 2021 List\/2021\u5e749\u670827\u65e5\u66f4\u65b0<br \/>\n<\/span><a href=\"https:\/\/nrf.com\/resources\/top-retailers\/top-100-retailers\/top-100-retailers-2021-list\" target=\"_blank\" class=\"external ext_icon\"><span style=\"font-weight: 400;\">https:\/\/nrf.com\/resources\/top-retailers\/top-100-retailers\/top-100-retailers-2021-list<\/span><\/a><\/p>\n<h3 id=\"outline__3_3\"><span style=\"font-weight: 400;\">Amazon\u306f\u5e83\u544a\uff01\uff1f\u30a2\u30e1\u30ea\u30abD2C\u30fbEC\u4e8b\u696d\u8005\u306eAmazon\u6d3b\u7528\u65b9\u6cd5<\/span><\/h3>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u591a\u304f\u306e\u4e8b\u696d\u8005\u306f\u3001\u81a8\u5927\u306a\u9867\u5ba2\u3092\u6301\u3064Amazon\u3092\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u305d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002Amazon\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u5185\u306e\u81ea\u793e\u30b7\u30e7\u30c3\u30d7\u306b\u8a98\u5c0e\u3059\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001Amazon\u5e83\u544a\u304b\u3089\u5916\u90e8\u306e\u81ea\u793eEC\u30b5\u30a4\u30c8\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u3081\u308b\u52d5\u304d\u3082\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Amazon\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7d044\u5272\u3092\u5360\u3081\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6709\u6599\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3042\u308b\u300cAmazon\u30d7\u30e9\u30a4\u30e0\u300d\u3067\u30822\u5104\u4eba\u4ee5\u4e0a\uff08<a href=\"https:\/\/www.aboutamazon.com\/news\/company-news\/2020-letter-to-shareholders\" target=\"_blank\" class=\"external ext_icon\">Amazon\u516c\u5f0f<\/a>\uff09\u3068\u3044\u3046\u9867\u5ba2\u57fa\u76e4\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u81a8\u5927\u306a\u6570\u306e\u898b\u8fbc\u307f\u5ba2\u304c\u96c6\u307e\u308bAmazon\u306f\u3001\u4eca\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3082\u5927\u304d\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2 id=\"outline__4\">\u4e16\u754c\u3067\u6ce8\u76ee\u3055\u308c\u308b\u8d8a\u5883EC\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u300ceBay\u300d<\/h2>\n<p>eBay\u306fAmazon\u304c\u5275\u696d\u3055\u308c\u305f\u540c\u5e741995\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3068\u3057\u3066\u8a2d\u7acb\u3055\u308c\u3001\u73fe\u5728\u3067\u306f\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u3059\u3002eBay\u306e\u5e02\u5834\u898f\u6a21\u306f\u30012020\u5e74\u3067\u306f\u30a2\u30e1\u30ea\u30ab\u306eD2C\u30fbEC\u5e02\u5834\u30673\u4f4d\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u306eD2C\u30fbEC\u5e02\u5834\u3067\u306fAmazon\u306b\u6b21\u30502\u4f4d\u306e\u30b7\u30a7\u30a2\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\neBay\u306e\u7279\u5fb4\u306f\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u3042\u308a\u307e\u3059\u30021\u3064\u76ee\u306f\u3001\u6cd5\u4eba\u306b\u9650\u3089\u305a\u500b\u4eba\u3067\u3082\u51fa\u54c1\u3067\u304d\u308b\u3053\u3068\u304b\u3089\u69d8\u3005\u306a\u5546\u54c1\u304c\u8ca9\u58f2\u3055\u308c\u3066\u304a\u308a\u3001\u73fe\u5728\u3067\u306f15\u5104\u5546\u54c1\u304ceBay\u304b\u3089\u4e16\u754c\u4e2d\u306b\u51fa\u54c1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n2\u3064\u76ee\u306f\u3001 \u5168\u4e16\u754c190\u30ab\u56fd\u306b\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6cd5\u4eba\u30fb\u500b\u4eba\u554f\u308f\u305aeBay\u3067\u5546\u54c1\u306e\u58f2\u8cb7\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u308c\u30892\u3064\u306e\u7279\u5fb4\u304b\u3089\u3001\u8d8a\u5883EC\u3092\u76ee\u6307\u3059\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001eBay\u306f\u6d77\u5916\u306e\u8ca9\u8def\u62e1\u5927\u3092\u76ee\u6307\u3059\u4e0a\u3067\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u58f2\u4e0a\u9ad8\u3067\u306fAmazon\u306b\u5c4a\u304d\u307e\u305b\u3093\u304c\u3001\u63b2\u8f09\u5546\u54c1\u6570\u30fb\u51fa\u54c1\u56fd\u6570\u3067\u306feBay\u306e\u65b9\u304c\u5727\u5012\u7684\u306b\u591a\u3044\u3053\u3068\u304b\u3089\u3001\u4eca\u5f8c\u3082eBay\u306e\u52d5\u5411\u3092\u6ce8\u76ee\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"outline__5\">\u65b0\u305f\u306a\u52e2\u529b\uff01Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304c\u6ce8\u76ee<\/h2>\n<p>\u4e16\u754c\u4e2d\u3067\u300cGoogle\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u300d\u306e\u5229\u7528\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3068\u306f\u3001Google\u306e\u691c\u7d22\u7d50\u679c\u306b\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3059\u308b\u5546\u54c1\u306e\u753b\u50cf\u3084\u4fa1\u683c\u3001\u30b9\u30da\u30c3\u30af\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u308b\u300c\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u300d\u3067\u3059\u3002<\/p>\n<p>EC\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u300cDigital Commerce 360\u300d\u306e\u300c<a href=\"https:\/\/www.digitalcommerce360.com\/2019\/09\/26\/how-google-shopping-can-help-retailers-reach-the-worlds-web-shoppers\/?fbclid=IwAR0vUZoJkYsAplWUJP--j3B-FDS6wuVV3nO772MCL4ng3NHDk7tjyIv_dMM\" target=\"_blank\" class=\"external ext_icon\">How Google Shopping can help retailers reach the world\u2019s web shoppers<\/a>\u300d\u306b\u3088\u308b\u3068\u3001<strong>\u5e83\u544a\u4e3b\u306f\u3001\u6709\u6599\u691c\u7d22\u5e83\u544a\u3084\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3088\u308a\u3082Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306b\u591a\u304f\u306e\u652f\u51fa\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u652f\u51fa\u5897\u52a0\u306f\u6709\u6599\u691c\u7d22\u5e83\u544a\u304c\u6628\u5e74\u6bd417\uff05\u5897\u3001Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304c\u6628\u5e74\u6bd424\uff05\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b<strong>\u6709\u6599\u691c\u7d22\u5e83\u544a\u306a\u3069\u306e\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3088\u308a\u3082\u3001Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306e\u65b9\u304c30\uff05\u7a0b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044<\/strong>\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306fGoogle\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304c\u753b\u50cf\u30d9\u30fc\u30b9\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3042\u308b\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u304a\u308a\u3001\u7279\u306b<strong>\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u306b\u304f\u3044\u8d8a\u5883\u8ca9\u58f2\u3067\u306e\u666e\u53ca\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u76ee\u7684\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30de\u30c3\u30c1\u3057\u305f\u5546\u54c1\u306e\u753b\u50cf\u3084\u4fa1\u683c\u304c\u76f4\u63a5\u8868\u793a\u3055\u308c\u308bGoogle\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306f\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>eBay\u3068\u540c\u69d8\u306b\u3001\u56fd\u5916\u306eEC\u5e02\u5834\u3078\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u969b\u306e\u8db3\u304c\u304b\u308a\u3068\u3057\u3066\u4eca\u5f8c\u6ce8\u8996\u3059\u3079\u304d\u5b58\u5728\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"outline__6\">\u65e5\u672c\u3067\u3082\u62e1\u5927\u4e2d\uff01\u30a2\u30e1\u30ea\u30ab\u3067\u76db\u308a\u4e0a\u304c\u308bD2C\u5e02\u5834<\/h2>\n<h3 id=\"outline__6_1\">\u5c0f\u58f2\u696d\u754c\u306e\u8870\u9000\u304b\u3089\u751f\u304d\u6b8b\u308a\u3092\u304b\u3051\u305f\u6226\u7565\u304cD2C<\/h3>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u73fe\u5728\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3092\u30b5\u30a4\u30c8\u306a\u3069\u3067\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u300cD2C\uff08Direct to Consumer\uff09\u300d\u304c\u6d3b\u767a\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u3067D2C\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001Amazon\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u91cf\u8ca9\u5e97\u304c\u6b21\u3005\u306b\u99c6\u9010\u3055\u308c\u3066\u3044\u308b\u73fe\u5b9f\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u672c\u6765\u306e\u5546\u54c1\u306e\u58f2\u308a\u5148\u3067\u3042\u308b\u91cf\u8ca9\u7684\u306e\u8870\u9000\u3092\u53d7\u3051\u3066\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308bD2C\u306b\u3088\u3063\u3066\u751f\u304d\u6b8b\u308a\u3092\u56f3\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u3067D2C\u3092\u63a1\u308a\u5165\u308c\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/itsumo365.co.jp\/blog\/post-3302\/\">\u3010\u8abf\u67fb\u5831\u544a\u3011\u7c73\u56fd\u3068\u65e5\u672c\u306eDtoC\uff08D2C\uff09\u306e\u9055\u3044\u3002\u30cd\u30c3\u30c8\u76f4\u8ca9\u6642\u4ee3\u306b\u3069\u3046\u5bfe\u5fdc\u3059\u308b\u304b\uff1f<\/a><\/p>\n<h3 id=\"outline__6_2\">\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u304c\u6d3b\u7528\u3059\u308bD2C\u3067\u306fSNS\u6d3b\u7528\u304c\u30dd\u30a4\u30f3\u30c8\uff01<\/h3>\n<p>D2C\u3092\u63a1\u308a\u5165\u308c\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u3067\u306f\u3001\u76f4\u8ca9\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u300cCRM\uff08Consumer Relationship Manegement\uff09\u300d\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002CRM\u3068\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5546\u54c1\u8ca9\u58f2\u306e\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u624b\u6cd5\u3067\u3059\u3002<br \/>\n\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3067\u3042\u308b\u300cLTV\uff08Life Time Value\uff09\u300d\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u304cD2C\u306e\u7279\u5fb4\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>D2C\u306e\u3082\u3046\u4e00\u3064\u306e\u7279\u5fb4\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5f93\u6765\u306e\u30c6\u30ec\u30d3CM\u3084Web\u5e83\u544a\u3088\u308a\u3082\u3001SNS\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002D2C\u306e\u4e3b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u4eba\u53e3\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u591a\u304f\u3001\u6d88\u8cbb\u610f\u6b32\u3082\u9ad8\u3044\u300c\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u300d\u3067\u3059\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u3082\u3042\u308a\u3001\u30b9\u30de\u30db\u3084SNS\u3092\u65e5\u5e38\u7684\u306b\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3001SNS\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6709\u52b9\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067SNS\u6d3b\u7528\u306e\u91cd\u8981\u6027\u3092\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001D2C\u306b\u304a\u3051\u308bSNS\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u63a2\u3059\u3053\u3068\u306f\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u682a\u5f0f\u4f1a\u793e\u3044\u3064\u3082\u306f\u3001D2C\u306b\u304a\u3051\u308b\u30a2\u30e1\u30ea\u30ab\u30fb\u65e5\u672c\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u306eSNS\u6d3b\u7528\u4e8b\u4f8b\u304b\u3089\u3001SNS\u5a92\u4f53\u5225\u306e\u4e8b\u4f8b\u307e\u3067\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u4f75\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/itsumo365.co.jp\/blog\/post-12450\/\">SNS\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u3066D2C\u3092\u6210\u529f\u3055\u305b\u308b\u5177\u4f53\u7684\u65b9\u6cd5\u307e\u3068\u3081<\/a><\/p>\n<h2 id=\"outline__7\"><span style=\"font-weight: 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