{"id":8117,"date":"2021-11-30T16:47:01","date_gmt":"2021-11-30T07:47:01","guid":{"rendered":"http:\/\/itsumo365.co.jp\/blog\/?p=8117"},"modified":"2021-11-30T17:02:26","modified_gmt":"2021-11-30T08:02:26","slug":"post-8117","status":"publish","type":"post","link":"https:\/\/itsumo365.co.jp\/blog\/post-8117\/","title":{"rendered":"EC\u62c5\u5f53\u8005\u5fc5\u8aad\uff01\u56fd\u5185EC\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u5bfe\u7b56"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u56fd\u5185\u306eEC\u5e02\u5834\u306f2019\u5e74\u304b\u30892020\u5e74\u306b\u304b\u3051\u3066\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002\u305d\u3093\u306a\u5909\u5316\u304c\u76ee\u307e\u3050\u308b\u3057\u3044D2C\u30fbEC\u5e02\u5834\u306e\u4e2d\u3067\u306f\u3001\u6700\u65b0\u306e\u56fd\u5185EC\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u4eca\u5f8c\u306e\u52d5\u5411\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u306f\u6700\u65b0\u306e\u56fd\u5185EC\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u52d5\u5411\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"outline__1\">1)\u3000 \u56fd\u5185\u306eEC\u5e02\u5834\u306e\u73fe\u72b6<\/h2>\n<p>D2C\u30fbEC\u304c\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u5e83\u304c\u308a\u3092\u898b\u305b\u3066\u304b\u3089\u7d0420\u5e74\u3002<br \/>\n\u65e5\u672c\u306eEC\u5e02\u5834\u306f2019\u5e74\u307e\u3067\u5b89\u5b9a\u3057\u305f\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u7d4c\u6e08\u7523\u696d\u7701\u306e\u300c\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09\u300d\u306b\u3088\u308b\u3068\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u304c\u4e16\u754c\u7684\u306b\u62e1\u5927\u3057\u305f2020\u5e74\u306b\u304a\u3044\u3066\u3082\u3001\u5de3\u3054\u3082\u308a\u9700\u8981\u306e\u6025\u5897\u306b\u3088\u308a\u3001\u6fc0\u6e1b\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u5206\u91ce\u3092\u76f8\u6bba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br \/>\n2020\u5e74\u306e\u4e00\u822c\u306e\u6d88\u8cbb\u8005\u306b\u5411\u3051\u305fEC\u5e02\u5834\u306f19\u51462,779\u5104\u5186\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7269\u8ca9\u7cfb\u5206\u91ce\u306eEC\u5e02\u5834\u898f\u6a21\u3000\u3000\uff1a12\u51462,333\u5104\u5186\uff08\u524d\u5e74\u6bd421.7%\u5897\uff09<br \/>\n\u30b5\u30fc\u30d3\u30b9\u7cfb\u5206\u91ce\u306eEC\u5e02\u5834\u898f\u6a21\uff1a 4\u51465,832\u5104\u5186\uff08\u524d\u5e74\u6bd436.5%\u6e1b\uff09<br \/>\n\u30c7\u30b8\u30bf\u30eb\u7cfb\u5206\u91ce\u306eEC\u5e02\u5834\u898f\u6a21\uff1a 2\u51464,614\u5104\u5186\uff08\u524d\u5e74\u6bd414.9%\u5897\uff09<\/p>\n<p>\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h2 id=\"outline__2\">2. ) \u300c\u30b9\u30de\u30dbEC\u304c\u58f2\u4e0a\u5168\u4f53\u306e50\uff05\u8d8a\u3048\uff01\u307e\u3059\u307e\u3059\u30b9\u30de\u30db\u5bfe\u5fdc\u5fc5\u9808\u306b\u300d<\/h2>\n<p>\u30b9\u30de\u30db\u306e\u666e\u53ca\u7387\u4e0a\u6607\u3068\u5de3\u3054\u3082\u308a\u9700\u8981\u306e\u5897\u52a0\u3092\u53d7\u3051\u30012020\u5e74\u306e\u7269\u8ca9\u7cfb\u306e\u30b9\u30de\u30dbEC\u306e\u6bd4\u7387\u306f50.9\uff05\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u76f4\u8fd1\u4e09\u5e74\u9593\u306e\u30b9\u30de\u30db\u7d4c\u7531\u306e\u5e02\u5834\u898f\u6a21\u3068\u30b9\u30de\u30db\u6bd4\u7387\uff08\u30ab\u30c3\u30b3\u5185\uff09\u3092\u898b\u3066\u307f\u308b\u3068\u3001<br \/>\n2018\u5e74\uff1a3\u51466,542\u5104\u5186\uff0839.3%\uff09<br \/>\n2019\u5e74\uff1a4\u51462,618\u5104\u5186\uff0842.4%\uff09<br \/>\n2020\u5e74\uff1a6\u51462,269\u5104\u5186\uff0850.9%\uff09<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<br \/>\n\u4e0a\u8a18\u306e\u63a8\u79fb\u3092\u305f\u3069\u3063\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u3088\u308a\u4e00\u5c64\u306e\u30b9\u30de\u30db\u5bfe\u7b56\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f93\u6765\u306ePC\u30d6\u30e9\u30a6\u30b6\u7528\u306eEC\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u306f\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3078\u306e\u5bfe\u5fdc\u3082\u5fc5\u8981\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u3002\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306f\u53d6\u5f15\u306e\u969b\u3001\u6d88\u8cbb\u8005\u3068\u306e\u3084\u308a\u53d6\u308a\u304c\u3057\u3084\u3059\u3044\u3053\u3068\u3084\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u304a\u77e5\u3089\u305b\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306a\u3069\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__3\">3. )\u300cCtoC-EC\uff08\u500b\u4eba\u9593\u53d6\u5f15\uff09\u304c\u6025\u6210\u9577\u4e2d\uff01\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u304c\u4e3b\u6226\u5834\u306b\u300d<\/h2>\n<p>\u6700\u8fd1\u3067\u306fCtoC-EC\uff08\u500b\u4eba\u9593\u53d6\u5f15\uff09\u304c\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u300e\u30e1\u30eb\u30ab\u30ea\u300f\u3084\u300e\u30e9\u30af\u30de\u300f\u306a\u3069\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u306e\u5e02\u5834\u898f\u6a21\u306f\u63a8\u5b9a\u524d\u5e74\u6bd412.5\uff05\u5897\u306e1\u51469,586\u5104\u5186\u30022017\u5e74\u304c4,835\u5104\u5186\u3060\u3063\u305f\u306e\u3067\u3001\u305f\u3063\u305f4\u5e74\u30674\u500d\u4ee5\u4e0a\u306e\u5e02\u5834\u898f\u6a21\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h2 id=\"outline__4\">4. )\u300c\u8d8a\u5883EC\u3082\u76ee\u304c\u96e2\u305b\u306a\u3044\uff01\u30a2\u30e1\u30ea\u30ab\u30fb\u4e2d\u56fd\u3067\u62e1\u5927\u7d9a\u304f\u300d<\/h2>\n<p>\u65e5\u672c\u304b\u3089\u6d77\u5916\u6d88\u8cbb\u8005\u3078\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u3059\u308b\u8d8a\u5883EC\u3082\u62e1\u5927\u4e2d\u3002\u30a2\u30e1\u30ea\u30ab\u30fb\u4e2d\u56fd\u5411\u3051\u5408\u8a08\u306e\u8d8a\u5883EC\u306e\u5e02\u5834\u898f\u6a21\u306f\u306a\u3093\u30682\u51469,226\u5104\u5186\uff082020\u5e74\u6642\u70b9\uff09\u3002\u65e5\u672c\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u4e2d\u56fd\u9593\u306e\u8cfc\u5165\u984d\u30d9\u30fc\u30b9\u3067\u306f\u3001\u65e5\u672c\u304c3,416\u5104\u5186\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30a2\u30e1\u30ea\u30ab\u306f1\u51467,108\u5104\u5186\u3001\u4e2d\u56fd\u306f4\u51462,617\u5104\u5186\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u65e5\u672c\u304b\u3089\u591a\u304f\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h2 id=\"outline__5\">5. )\u3000\u652f\u6255\u3044\u65b9\u6cd5\u306f\u30ab\u30fc\u30c9\u6255\u3044\u304c\u4e3b\u6d41\u306b\u3002\u305f\u3060\u3057\u3001\u4e0d\u6b63\u306b\u306f\u8981\u6ce8\u610f\uff01<\/h2>\n<h3 id=\"outline__5_1\">5-1.)\u3000\u7d048\u5272\u304c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6255\u3044\u306b<\/h3>\n<p>EC\u5229\u7528\u306e\u969b\u306e\u652f\u6255\u3044\u65b9\u6cd5\u3092\u5229\u7528\u7387\u5225\u3067\u307f\u3066\u307f\u308b\u3068\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6c7a\u6e0879.7\uff05\u3001\u30b3\u30f3\u30d3\u30cb\u652f\u6255\u304440.5\uff05\u3001\u4ee3\u91d1\u5f15\u63db25.2.\uff05\u3001\u9280\u884c\u3084ATM\u3067\u306e\u632f\u8fbc24.6\uff05\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002\u652f\u6255\u3044\u65b9\u6cd5\u3068\u3057\u3066\u3001\u5727\u5012\u7684\u306b\u30ab\u30fc\u30c9\u6255\u3044\u304c\u591a\u3044\u72b6\u6cc1\u3067\u3059\u3002\u80cc\u666f\u3068\u3057\u3066\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30b3\u30fc\u30c9\u306e\u307f\u306e\u5165\u529b\u3067\u3042\u3068\u306f\u30d6\u30e9\u30a6\u30b6\u304c\u8a18\u61b6\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u6bce\u5ea6\u5165\u529b\u306e\u624b\u9593\u3092\u7701\u3051\u308b\u3053\u3068\u3001\u8cfc\u5165\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u4ee3\u91d1\u5f15\u63db\u3084\u30b3\u30f3\u30d3\u30cb\u652f\u6255\u3044\u306a\u3069\u306b\u6bd4\u3079\u3066\u5727\u5012\u7684\u306b\u77ed\u3044\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<br \/>\n\u300c<a href=\"https:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/r02\/html\/nd252120.html#:~:text=%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E3%81%A7%E8%B3%BC%E5%85%A5%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B1%BA%E6%B8%88%E6%96%B9%E6%B3%95%E3%81%AF%E3%80%81%E3%80%8C%E3%82%AF%E3%83%AC%E3%82%B8%E3%83%83%E3%83%88,2%2D1%2D10%EF%BC%89%E3%80%82\" target=\"_blank\" class=\"external ext_icon\">\u7dcf\u52d9\u7701\u3000\u901a\u4fe1\u5229\u7528\u52d5\u5411\u8abf\u67fb<\/a>\u300d<\/p>\n<h3 id=\"outline__5_2\">5-2.)\u3000\u610f\u8b58\u3057\u3066\u304a\u304d\u305f\u3044\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4e0d\u6b63\u5229\u7528\u88ab\u5bb3<\/h3>\n<p>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6255\u3044\u306f\u4fbf\u5229\u306a\u4e00\u65b9\u3067\u3001\u4e0d\u6b63\u5229\u7528\u306b\u3088\u308b\u88ab\u5bb3\u3082\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u30022020 \u5e74\u306f 9 \u6708\u307e\u3067\u306e\u7d71\u8a08\u3067\u65e2\u306b 178.5 \u5104\u5186\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u307e\u307e\u63a8\u79fb\u3059\u308b\u3068\u4eee\u5b9a\u3057\u305f\u5834\u5408\u30014 \u5e74\u9023\u7d9a\u3067\u306e 200 \u5104\u5186\u3092\u8d85\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30af\u30ec\u30b8\u30c3\u30c8\u5354\u4f1a\u304c\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u8a2d\u7acb\u3055\u308c\u305f\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u53d6\u5f15\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u5354\u8b70\u4f1a\u300d\u306f\u3001\u4e0d\u6b63\u5229\u7528\u5bfe\u7b56\u3068\u3057\u3066\u3001\u672c\u4eba\u78ba\u8a8d\u306e\u5fb9\u5e95\u3084\u8907\u6570\u6bb5\u968e\u3067\u306e\u672c\u4eba\u627f\u8a8d\u306a\u3069\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h2 id=\"outline__6\">6. )\u3000\u300cEC\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u7d39\u4ecb\u300d<\/h2>\n<h3 id=\"outline__6_1\">6-1.) \u7b2c\u4e09\u8005\u304c\u5546\u54c1\u3092PR\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30d6\u30e9\u30a6\u30b6\u3067\u306e\u691c\u7d22\u3067\u306f\u306a\u304fSNS\u3067\u5546\u54c1\u306e\u4f7f\u3044\u5fc3\u5730\u306a\u3069\u3092\u8abf\u3079\u308b\u3001\u53e3\u30b3\u30df\u3092\u91cd\u8996\u3057\u3066\u5546\u54c1\u9078\u3073\u3092\u3059\u308b\u6d88\u8cbb\u8005\u304c\u591a\u3044\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u547c\u3070\u308c\u308b\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u305f\u304f\u3055\u3093\u62b1\u3048\u3066\u3044\u308b\u82b8\u80fd\u4eba\u3084\u4e00\u822c\u4eba\u306b\u5bfe\u3057\u3066\u5546\u54c1\u306e\u4f7f\u3044\u5fc3\u5730\u3084PR\u3092\u884c\u3063\u3066\u3082\u3089\u3046\u65b9\u6cd5\u3092\u300e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300f\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>Instagram\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u64ae\u5f71\u3057\u305f\u5199\u771f\u3092\u30bf\u30c3\u30d7\u3059\u308b\u3068\u5546\u54c1\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u306b\u6c17\u304c\u3064\u3044\u305f\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5199\u771f\u306e\u5546\u54c1\u3092\u30bf\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067EC\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u3059\u308b\u306a\u3069\u3001\u6b32\u3057\u3044\u3068\u601d\u3063\u305f\u6642\u3092\u9003\u3055\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u4e2d\u56fd\u3067\u306fKOL\uff08Key Opinion Leader\uff09\u3068\u547c\u3070\u308c\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5b58\u5728\u3057\u3001<br \/>\n\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5f62\u5f0f\u3067\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u30012020 \u5e74\u6642\u70b9\u3067KOL \u7d4c\u7531\u3067\u306e EC \u5e02\u5834\u898f\u6a21\u306f\u7d04 3,000 \u5104\u5143\uff08\u7d045\u51463,600\u5104\u5186\uff09\u306b\u9054\u3057\u305f\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h3 id=\"outline__6_2\">6-2.) \u65e5\u672c\u3067\u3082\u53d6\u308a\u5165\u308c\u59cb\u3081\u3089\u308c\u305f\u300c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300d<\/h3>\n<p>\u5de3\u3054\u3082\u308a\u9700\u8981\u306e\u5897\u52a0\u306f\u3001\u65e5\u672c\u3067\u306e\u300e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300f\u306e\u62e1\u5927\u306b\u3082\u5f71\u97ff\u3057\u307e\u3057\u305f\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068\u306f\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u884c\u3044\u306a\u304c\u3089\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u5404\u793e\u306f\u5bfe\u9762\u63a5\u5ba2\u304c\u3067\u304d\u306a\u3044\u4e2d\u3067\u3001D2C\u30fbEC\u8ca9\u58f2\u3092\u884c\u3046\u969b\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5f62\u5f0f\u3078\u6ce8\u529b\u3057\u3001EC\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927\u3092\u3055\u305b\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"outline__7\">7.)  \u9001\u6599\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5e97\u8217\u53d7\u3051\u53d6\u308a\u2049<\/h2>\n<p>EC\u696d\u754c\u3067\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u9001\u6599\u306e\u5024\u4e0a\u3052\u3002\u30e4\u30de\u30c8\u904b\u8f38\u30fb\u4f50\u5ddd\u6025\u4fbf\u30fb\u65e5\u672c\u90f5\u4fbf\u304c\u4eba\u624b\u4e0d\u8db3\u3068\u8377\u7269\u306e\u5897\u52a0\u3092\u7406\u7531\u306b\u9001\u6599\u306e\u5024\u4e0a\u3052\u3092\u884c\u3063\u305f\u3053\u3068\u3067\u3001\u591a\u304f\u306eEC\u4e8b\u696d\u8005\u304c\u9001\u6599\u7121\u6599\u3092\u5ec3\u6b62\u3059\u308b\u306a\u3069\u3001\u5927\u304d\u306a\u5f71\u97ff\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<br \/>\nEC\u696d\u754c\u306e\u4f38\u3073\u3092\u898b\u308b\u3068\u4eca\u5f8c\u3082\u8377\u7269\u91cf\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u78ba\u5b9f\u3067\u3042\u308b\u4e00\u65b9\u3001\u6d88\u8cbb\u8005\u304b\u3089\u3059\u308b\u3068\u3001\u5c11\u3057\u3067\u3082\u9001\u6599\u306f\u5b89\u304f\u6e08\u307e\u305b\u305f\u3044\u3068\u3044\u3046\u70b9\u304c\u8ab2\u984c\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u89e3\u6c7a\u7b56\u306e\u4e00\u3064\u306b\u3001\u5e97\u8217\u53d7\u3051\u53d6\u308a\u304c\u6d78\u900f\u3057\u59cb\u3081\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<br \/>\nEC \u8cfc\u5165\u5546\u54c1\u306e\u5e97\u8217\u53d7\u3051\u53d6\u308a\u306f\u300cBOPIS\uff1aBuy OnlinePick-up In Store\u300d\u3068\u8a00\u308f\u308c\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u597d\u304d\u306a\u6642\u9593\u306b\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4ed6\u3001\u9001\u6599\u8ca0\u62c5\u3001\u8fd4\u54c1\u306e\u3057\u3084\u3059\u3055\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001BOPIS \u306f\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306b\u5fc5\u8981\u4ee5\u4e0a\u306e\u8ca0\u8377\u304c\u304b\u304b\u308b\u3053\u3068\u3084\u3001\u5728\u5eab\u306e\u5168\u793e\u6700\u9069\u306e\u4e2d\u3067\u306e\u5e97\u8217\u5728\u5eab\u306e\u5728\u308a\u65b9\u306a\u3069\u4ee5\u524d\u3068\u3057\u3066\u7559\u610f\u3059\u308b\u70b9\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002<br \/>\n\u51fa\u5178\uff1a\u300c<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/statistics\/outlook\/210730_new_hokokusho.pdf\" target=\"_blank\" class=\"external ext_icon\">\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u4ee4\u548c\uff12\u5e74\u5ea6\u3000\u7523\u696d\u7d4c\u6e08\u7814\u7a76\u59d4\u8a17\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09<\/a>\u300d<\/p>\n<h2 id=\"outline__8\">\u307e\u3068\u3081<\/h2>\n<p>\u3053\u308c\u304b\u3089\u3082\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u308bEC\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5bfe\u7b56\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u7d4c\u6e08\u306e\u4e2d\u3067\u5927\u304d\u304f\u767a\u5c55\u3057\u3066\u3044\u308bEC\u5e02\u5834\u3092\u3001\u3046\u307e\u304f\u4f38\u3070\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u3082\u305c\u3072\u5f79\u7acb\u3066\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>EC\u904b\u7528\u306b\u5f79\u7acb\u3064\u30ec\u30dd\u30fc\u30c8\uff08PDF\uff09\u3082\u516c\u958b\u4e2d\u3067\u3059\u3002<\/p>\n<p>\u3010\u73fe\u5728\u516c\u958b\u4e2d\u306e\u30ec\u30dd\u30fc\u30c8\u4e00\u89a7\u306f\u3053\u3061\u3089\u25bc\u3011<br \/>\n<a href=\"https:\/\/itsumo365.co.jp\/report\/\" target=\"_blank\" class=\"external 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